Market This | Marketing For Local Business Owners
Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and led copy on million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Marketing For Local Business Owners
#74: Forget Perfection: Sustainable Living With Sarah Robertson-Barnes
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Feeling overwhelmed by the idea of living more sustainably? You’re not alone.
But, what if I told you that you don’t have to overhaul your entire life to make a difference? In this inspiring (and delightfully practical) episode of Content Magic, I chat with Sarah Robertson-Barnes, founder of Sustainable in the Suburbs and host of the podcast of the same name.
Sarah shares how small, joyful shifts in your daily habits can add up to powerful climate action — no perfection required!
We cover:
- Why sustainable living doesn’t have to mean giving up everything you love
- How to identify your unique path to climate action (hint: it starts with what brings you joy!)
- Simple swaps that save money and reduce waste (bye-bye, paper towels and plastic wrap!)
- How to get started without the overwhelm — even if your partner isn’t on board
- The surprising power of community (yes, sharing your herbs totally counts)
If you’ve ever thought, “Where do I even begin?” this conversation will leave you feeling empowered to start where you are.
Links + Resources:
🌿 Listen to Sarah’s podcast: Sustainable in the Suburbs
🌿 Check out her free Household Waste Audit + other digital resources: Sustainable in the Suburbs Shop
🌿 Follow Sarah on Instagram and Threads
🎧 Related episode: Are You Overwhelmed by Climate Action? Start Here
If You Liked This Episode:
- Leave a review (it helps more than you know!)
- Subscribe so you never miss a spicy take
- Share this with a friend who’s learning to do content their own way
Show mixed and edited by: Cardinal Studio
This episode was mixed and edited by Cardinal Studio.