Market This: The Marketing Podcast for Small Business Owners
Marketing doesn’t have to feel overwhelming.
Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.
Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.
Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.
If you’ve ever thought, “I don’t have time for marketing,” or “I don’t even know where to start,” this show is for you.
👉 Subscribe now and learn how to market your business with less stress and more strategy.
🎙 New episodes every Tuesday!
Market This: The Marketing Podcast for Small Business Owners
#75: Instagram Kinda Sucks. Now What?
Instagram just isn't performing the way it used to.
Between the disappearing reach, the pressure to show up constantly, and the algorithm lottery, a lot of small business owners are wondering if it’s even worth it anymore.
And this Thread from Eman Copy Co is what started this whole discussion!
In this episode, I’m sharing:
- Why engagement is down (even for accounts with 100k+ followers)
- The emotional rollercoaster of being over Instagram even when you used to love it
- What’s actually working in marketing right now
- How to make your business less dependent on any one platform
- My favorite alternatives: email marketing, websites, and (surprise!) in-person networking
If your content is starting to feel like shouting into the void, this episode is your permission slip to shift your strategy without burning it all down.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Threads: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
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Show mixed and edited by: Cardinal Studio
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This episode was mixed and edited by Cardinal Studio.