Content Magic
Content Magic is the go-to podcast for small business owners who want to create content that connects and converts—without burnout.
Hosted by copywriter and content strategist Lindsay Smith, this show is packed with practical strategies, storytelling secrets, and marketing psychology to help you simplify content creation and nurture your audience.
If you're tired of chasing trends and want a sustainable way to market your business, you’re in the right place.
Each episode dives into copywriting tips, brand voice mastery, and content strategies designed to help you stand out online—whether you’re writing emails, crafting social media posts, or building a loyal community.
Hit subscribe and start creating content that feels good and gets results.
🎙 New episodes every Tuesday!
Content Magic
#75: Instagram Kinda Sucks. Now What?
Instagram just isn't performing the way it used to.
Between the disappearing reach, the pressure to show up constantly, and the algorithm lottery, a lot of small business owners are wondering if it’s even worth it anymore.
And this Thread from Eman Copy Co is what started this whole discussion!
In this episode, I’m sharing:
- Why engagement is down (even for accounts with 100k+ followers)
- The emotional rollercoaster of being over Instagram even when you used to love it
- What’s actually working in marketing right now
- How to make your business less dependent on any one platform
- My favorite alternatives: email marketing, websites, and (surprise!) in-person networking
If your content is starting to feel like shouting into the void, this episode is your permission slip to shift your strategy without burning it all down.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Threads: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Freebie: No-Stress 30 Day Content Planner
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Show mixed and edited by: Cardinal Studio