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Market This | Local Business Marketing, Content Marketing & Website Copywriting
Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and copy for million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Local Business Marketing, Content Marketing & Website Copywriting
Trailer: New podcast alert! Welcome to Market This!
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Welcome to Market This, the marketing podcast built for real small business owners. Not influencers, not marketing “gurus,” and definitely not big-budget brands.
If you’ve ever felt overwhelmed by conflicting advice or tired of chasing trends that don’t fit your business, I am your new marketing bestie.
What You’ll Learn
- Why most marketing advice online doesn’t apply to small businesses
- The key principle that drives effective marketing (hint: simplicity)
- How Market This will help you build confidence, consistency, and clarity in your marketing
Why Listen
Every episode delivers:
- Practical strategies you can implement right away
- Real-life stories from small business owners who’ve been there
- Honest conversations about what actually works (and what doesn’t)
I'm super excited to launch this brand new podcast and can't wait to bring you along for the ride!
This episode was mixed and edited by Cardinal Studio.