Market This | Marketing For Local Business Owners
Are you a local service business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and led copy on million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local service business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Marketing For Local Business Owners
S1 #1: What to Expect from From Market This (and Why I’m So Excited About It)
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In this first official episode of Market This, I’m pulling back the curtain on why I decided to rebrand my podcast from Content Magic to Market This, the lessons I learned during an unplanned summer break, and what you can expect moving forward.
You’ll hear me share:
- The real reason I shifted from “content” to “marketing” — and what that means for you as a small business owner
- Why marketing doesn’t have to feel like a chore (or something you just check off your to-do list)
- What you can expect from the new show format including simple, sustainable marketing strategies you can actually use
- A candid chat about taking breaks, feeling guilty about it, and what I learned about capacity and seasons in business
If you’ve ever felt like marketing your business is overwhelming or you’re tired of chasing trends and tactics that don’t stick, this episode is your permission slip to slow down, refocus, and start marketing in a way that feels more human.
Links & Resources Mentioned:
Free resources for small business owners: lindsaysmithcreative.ca
Connect on Instagram: @lindsaysmithcreative
If you loved this episode:
Subscribe, leave a 5-star review, and share it with a fellow small business owner who could use a little marketing clarity today.
Show mixed and edited by Cardinal Studio
This episode was mixed and edited by Cardinal Studio.