Market This: The Marketing Podcast for Small Business Owners

S1 #2: Stop Winging It: 3 Marketing Strategies I Wish I’d Figured Out Before Starting My Business

Lindsay Smith Season 1 Episode 2

In this episode of Market This, I’m sharing the three foundational marketing pieces I wish I’d had from day one, because once you get these in place, everything else gets easier.

Here’s what we cover:

  • Clear Messaging: What it really means and how to simplify what you say so people instantly get it.
  • Your Ideal Client: How to figure out who you’re actually talking to (hint: it’s not “Sally Salesy”).
  • Market Position: What makes you different and how to lean into it.

Whether you’re just starting out or ready to refine your strategy, this episode will help you stop shouting into the void and start marketing with more clarity and confidence.

Listen now and grab my free Marketing Checklist mentioned in the episode at lindsaysmithcreative.ca

Show mixed and edited by Cardinal Studio

Grab my FREE marketing checklist for small business owners.

This episode was mixed and edited by Cardinal Studio.