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Market This | Marketing For Local Business Owners
Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and led copy on million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Marketing For Local Business Owners
S1 #3: How to Turn In-Person Events into Marketing Gold
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
You know those networking events or conferences you want to go to but aren’t sure they’re worth the time, money, or small talk? In this episode, I’m breaking down exactly how to make those events part of your marketing strategy all without feeling awkward or salesy.
We’ll talk about:
- How to set a clear intention before you walk in the door (and why that changes everything)
- What to say when people ask “So, what do you do?" without sounding like a robot
- The easiest way to make real connections that turn into referrals or collaborations
- How to follow up without being weird or spammy
- Why showing up as a participant (not just an attendee) makes you unforgettable
Plus, I share my own hot pink branding moment that got everyone talking.
If you’re heading to an event soon, grab my Free Marketing Checklist at to make sure your messaging is clear before you go.
Show mixed and edited by Cardinal Studio.
This episode was mixed and edited by Cardinal Studio.