Market This: The Marketing Podcast for Small Business Owners

S1 #3: How to Turn In-Person Events into Marketing Gold

Lindsay Smith Season 1 Episode 3

You know those networking events or conferences you want to go to but aren’t sure they’re worth the time, money, or small talk? In this episode, I’m breaking down exactly how to make those events part of your marketing strategy all without feeling awkward or salesy.

We’ll talk about:

  • How to set a clear intention before you walk in the door (and why that changes everything)
  • What to say when people ask “So, what do you do?" without sounding like a robot
  • The easiest way to make real connections that turn into referrals or collaborations
  • How to follow up without being weird or spammy
  • Why showing up as a participant (not just an attendee) makes you unforgettable

Plus, I share my own hot pink branding moment that got everyone talking.

If you’re heading to an event soon, grab my Free Marketing Checklist at to make sure your messaging is clear before you go.

Show mixed and edited by Cardinal Studio.

Grab my FREE marketing checklist for small business owners.

This episode was mixed and edited by Cardinal Studio.