Market This: The Marketing Podcast for Small Business Owners
Marketing doesn’t have to feel overwhelming.
Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.
Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.
Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.
If you’ve ever thought, “I don’t have time for marketing,” or “I don’t even know where to start,” this show is for you.
👉 Subscribe now and learn how to market your business with less stress and more strategy.
🎙 New episodes every Wednesday!
Market This: The Marketing Podcast for Small Business Owners
S2 #4: What Marketing Actually Is (and What It’s Not)
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So… what is marketing, really?
It’s become such a buzzword that it’s almost lost all meaning, especially if you’re a small business owner just trying to get your name out there without losing your mind.
In this episode, I’m breaking down what marketing actually means and not in guru-speak or corporate lingo, but in real, human terms. I’m sharing what I learned back in my ad agency days, and how that world translates to what you do as a small business owner wearing all the hats.
We’ll talk about:
- Why social media is just one tiny piece of your marketing puzzle
- What marketing really boils down to (hint: it’s simply how you advertise what you do)
- Why your website, emails, and even conversations are part of your marketing
- How to figure out where your clients are actually coming from and go all in there
- Why you want a copy-led marketing expert
If you’ve ever felt like marketing your business is a full-time job you didn’t sign up for, this episode is going to take a huge weight off your shoulders.
Grab my Free Marketing Foundations Checklist!
This podcast is produced, mixed, and edited by Cardinal Studio
This episode was mixed and edited by Cardinal Studio.