Market This | Marketing For Local Business Owners
Are you a local service business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and led copy on million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local service business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Marketing For Local Business Owners
S2 #4: What Marketing Actually Is (and What It’s Not)
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So… what is marketing, really?
It’s become such a buzzword that it’s almost lost all meaning, especially if you’re a small business owner just trying to get your name out there without losing your mind.
In this episode, I’m breaking down what marketing actually means and not in guru-speak or corporate lingo, but in real, human terms. I’m sharing what I learned back in my ad agency days, and how that world translates to what you do as a small business owner wearing all the hats.
We’ll talk about:
- Why social media is just one tiny piece of your marketing puzzle
- What marketing really boils down to (hint: it’s simply how you advertise what you do)
- Why your website, emails, and even conversations are part of your marketing
- How to figure out where your clients are actually coming from and go all in there
- Why you want a copy-led marketing expert
If you’ve ever felt like marketing your business is a full-time job you didn’t sign up for, this episode is going to take a huge weight off your shoulders.
Grab my Free Marketing Foundations Checklist!
This podcast is produced, mixed, and edited by Cardinal Studio
This episode was mixed and edited by Cardinal Studio.