Market This: The Marketing Podcast for Small Business Owners
Marketing doesn’t have to feel overwhelming.
Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.
Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.
Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.
If you’ve ever thought, “I don’t have time for marketing,” or “I don’t even know where to start,” this show is for you.
👉 Subscribe now and learn how to market your business with less stress and more strategy.
🎙 New episodes every Tuesday!
Market This: The Marketing Podcast for Small Business Owners
S1 #5: Don’t Waste Money on Ads (Until You Do This First)
This week I’m joined by Melissa Litchfield, founder of Litchfield Media, to talk about what you really need to have in place before you hit “publish” on that Facebook or Instagram ad.
We’re breaking down:
- What a paid ad actually is (and why Meta loves your money)
- Why your website has to convert before you run ads
- How to use the Bath & Body Works funnel analogy to understand customer journeys
- The tech you absolutely need (hello, tracking pixels and cookies)
- How to stretch a $300 ad budget and still see results
- And why your copy is what does the real selling
Melissa also shares smart ways to retarget warm leads, test ad creative, and know if your ads are working without wasting a ton of time or cash.
If you’ve ever thought about running ads but have no idea where to start, this episode is your crash course in doing it the right way.
Listen now and learn how to make your ads work so you’re not just paying for clicks, you’re paying for conversions.
Connect with Melissa!
Instagram: @litchfieldmedia
Threads: @litchfieldmedia
LinkedIn: Melissa Litchfield
Free ad resource: Proven Pixel Permit
Grab my FREE marketing checklist for small business owners.
This episode was mixed and edited by Cardinal Studio.