Market This | Marketing For Local Business Owners
Are you a local service business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and led copy on million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local service business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Marketing For Local Business Owners
S1 #5: Don’t Waste Money on Ads (Until You Do This First)
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This week I’m joined by Melissa Litchfield, founder of Litchfield Media, to talk about what you really need to have in place before you hit “publish” on that Facebook or Instagram ad.
We’re breaking down:
- What a paid ad actually is (and why Meta loves your money)
- Why your website has to convert before you run ads
- How to use the Bath & Body Works funnel analogy to understand customer journeys
- The tech you absolutely need (hello, tracking pixels and cookies)
- How to stretch a $300 ad budget and still see results
- And why your copy is what does the real selling
Melissa also shares smart ways to retarget warm leads, test ad creative, and know if your ads are working without wasting a ton of time or cash.
If you’ve ever thought about running ads but have no idea where to start, this episode is your crash course in doing it the right way.
Listen now and learn how to make your ads work so you’re not just paying for clicks, you’re paying for conversions.
Connect with Melissa!
Instagram: @litchfieldmedia
Threads: @litchfieldmedia
LinkedIn: Melissa Litchfield
Free ad resource: Proven Pixel Permit
This episode was mixed and edited by Cardinal Studio.