Market This: The Marketing Podcast for Small Business Owners
Marketing doesn’t have to feel overwhelming.
Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.
Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.
Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.
If you’ve ever thought, “I don’t have time for marketing,” or “I don’t even know where to start,” this show is for you.
👉 Subscribe now and learn how to market your business with less stress and more strategy.
🎙 New episodes every Tuesday!
Market This: The Marketing Podcast for Small Business Owners
S1 #6: Stop Ghosting Your Audience: Let’s Talk Nurture Content
There’s always going to be a need for promo and sales content but if that’s all you’re doing, you’re probably missing the one thing that actually turns browsers into buyers: nurture content.
In this episode, I'm talking about what nurture content really is (and what it’s not), how it builds trust between your visibility and your sales, and why ghosting your audience between promos or sales could be costing you clients.
You’ll learn:
- What nurture content does that promo content can’t
- How to write emails people actually reply to
- Why storytelling is your most powerful nurture tool
- The simple framework for writing nurture emails that connect and convert
- How to weave subtle CTAs into your nurture emails without feeling pushy
If you’re ready to build real relationships, and turn your audience into long-term customers, this episode is for you.
Grab my FREE marketing checklist for small business owners.
This episode was mixed and edited by Cardinal Studio.