Market This: The Marketing Podcast for Small Business Owners
Marketing doesn’t have to feel overwhelming.
Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.
Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.
Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.
If you’ve ever thought, “I don’t have time for marketing,” or “I don’t even know where to start,” this show is for you.
👉 Subscribe now and learn how to market your business with less stress and more strategy.
🎙 New episodes every Tuesday!
Market This: The Marketing Podcast for Small Business Owners
S1 #7: When to Hire a Copywriter (And When Not To)
Welcome back to Market This.
Today I'm breaking down when it’s time to hire a copywriter and just as importantly, when it’s not.
As a copywriter and marketing strategist, I’m walking you through:
- The signs you’ve officially outgrown your DIY copy
- Why good copywriting is more than “making words sound pretty”
- What actually happens behind the scenes when a copywriter takes over
- The emotional side of messaging (yes, it matters!)
- Why you’re too close to your business to write everything yourself
- When a copywriter can’t help you yet
- And the difference between refreshing copy vs writing from scratch
If you're feeling stuck, scattered, or unsure what to say anymore… this episode will help you figure out your next step.
Not quite sure if you're ready to hire a copywriter? Start with my marketing audit!
Grab my FREE marketing checklist for small business owners.
This episode was mixed and edited by Cardinal Studio.