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Market This | Marketing For Local Business Owners
Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and led copy on million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Marketing For Local Business Owners
S1 #7: When to Hire a Copywriter (And When Not To)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Welcome back to Market This.
Today I'm breaking down when it’s time to hire a copywriter and just as importantly, when it’s not.
As a copywriter and marketing strategist, I’m walking you through:
- The signs you’ve officially outgrown your DIY copy
- Why good copywriting is more than “making words sound pretty”
- What actually happens behind the scenes when a copywriter takes over
- The emotional side of messaging (yes, it matters!)
- Why you’re too close to your business to write everything yourself
- When a copywriter can’t help you yet
- And the difference between refreshing copy vs writing from scratch
If you're feeling stuck, scattered, or unsure what to say anymore… this episode will help you figure out your next step.
Not quite sure if you're ready to hire a copywriter? Start with my marketing audit!
This episode was mixed and edited by Cardinal Studio.