.png)
Market This | Local Advertising Strategies, Local Business Marketing & Grow Local Business.
Want to grow local business? Looking for local advertising strategies and local business marketing that actually work for local service businesses?
Are you tired of trying marketing tactics that sound great online but don't translate into more calls, more customers, or more revenue?
If that sounds like you, you're in the right place.
This podcast is for local service business owners who want to grow local business with practical, proven local advertising strategies and smarter, without making marketing more complicated than it needs to be.
Each episode is packed with actionable advice to help you simplify your marketing, sharpen your messaging, and attract more of the right customers.
I'm Lindsay Smith, an award-winning marketing copywriter, conversion copywriter, messaging strategist, and former CBC reporter. I help local service business owners find the right words for their websites and marketing so they connect with the people they're trying to reach—and make more money doing it.
After years of working with local businesses, I realized something important: local service business owners are often left out of the marketing conversation. Strategies that work for online businesses, influencers, or large brands don't always work when you're trying to marketing local business in your own community. That's why this podcast is dedicated to practical, real-world strategies designed specifically for local businesses.
Inside each episode, you'll discover:
- Practical local business messaging strategies that help you stand out.
- Website copy tips from an experienced marketing copywriter and conversion copywriter.
- Actionable local advertising strategies you can implement right away.
- Proven ideas to support local business growth without adding unnecessary complexity.
- Messaging and positioning techniques that help customers understand why they should choose you.
- Mindset tips to help you build confidence as you grow your business.
- Simple, effective approaches to local business marketing that fit the realities of running a local service business.
If you're ready to simplify your marketing, connect with more customers, and confidently grow local business, you're in the right place.
Subscribe to the podcast, listen to the latest episode, and if you find it helpful, please leave a review. Your support helps more local service business owners discover the show!
Ready to take the next step? Book a Website Copy Audit and discover how small changes to your messaging can lead to better connections and more customers.
Learn more and book your audit here:
Market This | Local Advertising Strategies, Local Business Marketing & Grow Local Business.
8: What No One Tells You About Leaving the 9–5 With Shannon Russell
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
If you've been thinking about leaving your 9–5 for something that actually feels good to run or you've already started a business but you're still carrying that corporate butt-in-the-seat mindset, this episode is for you.
This week, I’m joined by Shannon Russell, former MTV and E! television producer turned business coach, franchise owner, author of Start Your Second Act, and host of the Second Act Success podcast. Her story is so relatable for anyone who’s ever had that “Is this really it?” moment.
We talk about:
- The catalyst that pushed Shannon out of her dream job and into entrepreneurship
- Why researching your business idea matters way more than you think
How to figure out if your idea actually has a market (before you build it) - The wildly overlooked transferable skills you’re probably forgetting you have
- The biggest mindset shift women need when going from employee → entrepreneur
- Why so many women undercharge and how to break the habit
- Running a business without showing your face
- What Shannon learned from running (and selling) her brick-and-mortar franchise
- How fear shows up in entrepreneurship… and why doing the scary thing anyway changes everything
PLUS:
We share a behind-the-scenes peek at the Business Refresh Summit we’re hosting It's a free 4-day experience designed to help small business owners simplify their plans, feel confident going into Q1, and build momentum without the burnout.
How to connect with Shannon:
- Shannon’s website: secondactsuccess.co
- Shannon’s book: Start Your Second Act
- Shannon's podcast: Second Act Success
Join the FREE Business Refresh Summit!
This episode was mixed and edited by Cardinal Studio.