Market This: The Marketing Podcast for Small Business Owners
Marketing doesn’t have to feel overwhelming.
Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.
Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.
Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.
If you’ve ever thought, “I don’t have time for marketing,” or “I don’t even know where to start,” this show is for you.
👉 Subscribe now and learn how to market your business with less stress and more strategy.
🎙 New episodes every Tuesday!
Market This: The Marketing Podcast for Small Business Owners
S1 #8: What No One Tells You About Leaving the 9–5 With Shannon Russell
If you've been thinking about leaving your 9–5 for something that actually feels good to run or you've already started a business but you're still carrying that corporate butt-in-the-seat mindset, this episode is for you.
This week, I’m joined by Shannon Russell, former MTV and E! television producer turned business coach, franchise owner, author of Start Your Second Act, and host of the Second Act Success podcast. Her story is so relatable for anyone who’s ever had that “Is this really it?” moment.
We talk about:
- The catalyst that pushed Shannon out of her dream job and into entrepreneurship
- Why researching your business idea matters way more than you think
How to figure out if your idea actually has a market (before you build it) - The wildly overlooked transferable skills you’re probably forgetting you have
- The biggest mindset shift women need when going from employee → entrepreneur
- Why so many women undercharge and how to break the habit
- Running a business without showing your face
- What Shannon learned from running (and selling) her brick-and-mortar franchise
- How fear shows up in entrepreneurship… and why doing the scary thing anyway changes everything
PLUS:
We share a behind-the-scenes peek at the Business Refresh Summit we’re hosting It's a free 4-day experience designed to help small business owners simplify their plans, feel confident going into Q1, and build momentum without the burnout.
How to connect with Shannon:
- Shannon’s website: secondactsuccess.co
- Shannon’s book: Start Your Second Act
- Shannon's podcast: Second Act Success
Join the FREE Business Refresh Summit!
Grab my FREE marketing checklist for small business owners.
This episode was mixed and edited by Cardinal Studio.