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Market This | Marketing For Local Business Owners
Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and led copy on million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Marketing For Local Business Owners
S1 #9: Are You Making These Common Marketing Mistakes?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Today I'm walking you through the marketing red flags I see every single day in the wild. Especially with small, service-based and local businesses. No shame or judgment! Just some loving truth-telling from your favourite copywriter and marketing strategist.
In this episode, I cover:
- The #1 website mistake almost every small business makes (and how to fix it)
- Why repeating the same message in different ways confuses your audience
- How your website ends up looking like a brochure — and what to do instead
- Why your calls to action matter more than you think
- What clear CTA copy looks like (and why “clever” usually hurts conversions)
- How unclear messaging stops people from ever hiring you
- Why showing up only when you're selling is sabotaging your marketing
- What “nurture content” actually means for small businesses
✨ Website & Marketing Audits
If your website feels confusing or messy, I can audit your copy, layout, and user experience so you know exactly what to fix.
Learn more: Marketing Audit
This episode was mixed and edited by Cardinal Studio.