Market This: The Marketing Podcast for Small Business Owners
Marketing doesn’t have to feel overwhelming.
Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.
Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.
Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.
If you’ve ever thought, “I don’t have time for marketing,” or “I don’t even know where to start,” this show is for you.
👉 Subscribe now and learn how to market your business with less stress and more strategy.
🎙 New episodes every Tuesday!
Market This: The Marketing Podcast for Small Business Owners
S1 #9: Are You Making These Common Marketing Mistakes?
Today I'm walking you through the marketing red flags I see every single day in the wild. Especially with small, service-based and local businesses. No shame or judgment! Just some loving truth-telling from your favourite copywriter and marketing strategist.
In this episode, I cover:
- The #1 website mistake almost every small business makes (and how to fix it)
- Why repeating the same message in different ways confuses your audience
- How your website ends up looking like a brochure — and what to do instead
- Why your calls to action matter more than you think
- What clear CTA copy looks like (and why “clever” usually hurts conversions)
- How unclear messaging stops people from ever hiring you
- Why showing up only when you're selling is sabotaging your marketing
- What “nurture content” actually means for small businesses
✨ Website & Marketing Audits
If your website feels confusing or messy, I can audit your copy, layout, and user experience so you know exactly what to fix.
Learn more: Marketing Audit
Grab my FREE marketing checklist for small business owners.
This episode was mixed and edited by Cardinal Studio.