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Market This | Local Business Marketing, Content Marketing & Website Copywriting
Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and copy for million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Local Business Marketing, Content Marketing & Website Copywriting
10: How to Make Social Media Actually Feel Fun Again With Kat Tepylo Murphy
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
If social media feels overwhelming, performative, noisy, or like one more thing you “should” be doing, this episode will feel like a deep exhale. I’m joined by Kat Tepylo Murphy, social media strategist, content coach, and community builder for makers, Main Streeters, and hometown service providers. Kat’s whole mission is to make social media doable, joyful, and effective especially for small business owners who do not want to live on Instagram.
We talk about what actually matters on social right now, why trends aren’t everything, how to stop overthinking your content, and the three types of posts every small business owner needs. We also get into burnout, boundaries, creativity, and why all your best ideas show up when you’re walking the dog or taking a shower.
If you’ve ever wanted to throw your phone in a river, delete Instagram, or move to the woods, Kat has some very refreshing strategies for you.
In this episode, we cover
• How to create content that feels enjoyable (instead of forced)
• The three core categories of social content every business needs
• Why one post is never enough (and why repetition is your friend)
• What metrics actually matter for small business owners
• How to repurpose content without anyone noticing
• When trends help and when to ignore them
• How to set boundaries so social media doesn’t take over your life
• The personal sharing line and how to choose what you keep private
About Kat
Kat is the strategist behind Social Kat Media, helping small-town and local business owners show up online without feeling glued to their phones. She’s here to make marketing feel human, fun, and totally doable.
Find her on Instagram at @socialkatmedia and learn more about her membership, The Social With Kat Club.
This episode was mixed and edited by Cardinal Studio.