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Market This | Grow Local Business, Local Business Marketing, Local Advertising Strategies
Want to grow local business? Looking for local advertising strategies and local business marketing that actually bring in more calls, more customers, and more revenue?
Are you tired of trying marketing advice that sounds great online but doesn't work for businesses serving real people in real communities? Wondering why your website, messaging, or advertising isn't bringing in the right customers?
If that sounds like you, you're in the right place.
This podcast is for local service business owners who want to grow their local business with practical, proven local advertising strategies and simple local business marketing that gets results, without making marketing more complicated than it needs to be.
Each episode is filled with practical strategies you can implement right away to attract more local customers, improve your messaging, strengthen your website, and build a business that's easier to market and easier to grow.
I'm Lindsay Smith, an award-winning marketing copywriter, conversion copywriter, messaging strategist, and former CBC reporter. I help local service businesses find the right words for their websites and marketing so they connect with the people they're trying to reach, and turn more of those visitors into paying customers.
After years of working with local businesses, I realized something important: most marketing advice is created for online businesses, influencers, or large brands. But when you're trying to build a successful business in your own community, the rules are different. Local businesses need marketing strategies that reflect how people actually search, choose, and buy close to home.
That's why this podcast is dedicated to practical, real-world marketing advice designed specifically for local service businesses.
Inside each episode, you'll discover:
✨ Practical local advertising strategies that help you stand out in your community.
📍 Local business marketing ideas you can implement without a huge budget.
💬 Messaging strategies that help customers quickly understand why they should choose your business.
🖥 Website copy and conversion copywriting tips that turn more visitors into customers.
📈 Proven ways to attract more local customers and support long-term local business growth.
🤝 Positioning strategies that help your business become the trusted choice in your area.
🧠 Simple marketing systems that help you market consistently without feeling overwhelmed.
If you're ready to simplify your marketing, attract more local customers, and confidently grow your local business, subscribe and start listening today. Every episode is designed to help you market smarter, communicate more clearly, and build a stronger business in your community.
Ready to take the next step?
Book a Website Copy Audit to discover how small changes to your messaging can lead to better connections, more qualified leads, and more customers.
Learn more and book your audit here: https://www.lindsaysmithcreative.ca/audit
Market This | Grow Local Business, Local Business Marketing, Local Advertising Strategies
10: How to Make Social Media Actually Feel Fun Again With Kat Tepylo Murphy
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If social media feels overwhelming, performative, noisy, or like one more thing you “should” be doing, this episode will feel like a deep exhale. I’m joined by Kat Tepylo Murphy, social media strategist, content coach, and community builder for makers, Main Streeters, and hometown service providers. Kat’s whole mission is to make social media doable, joyful, and effective especially for small business owners who do not want to live on Instagram.
We talk about what actually matters on social right now, why trends aren’t everything, how to stop overthinking your content, and the three types of posts every small business owner needs. We also get into burnout, boundaries, creativity, and why all your best ideas show up when you’re walking the dog or taking a shower.
If you’ve ever wanted to throw your phone in a river, delete Instagram, or move to the woods, Kat has some very refreshing strategies for you.
In this episode, we cover
• How to create content that feels enjoyable (instead of forced)
• The three core categories of social content every business needs
• Why one post is never enough (and why repetition is your friend)
• What metrics actually matter for small business owners
• How to repurpose content without anyone noticing
• When trends help and when to ignore them
• How to set boundaries so social media doesn’t take over your life
• The personal sharing line and how to choose what you keep private
About Kat
Kat is the strategist behind Social Kat Media, helping small-town and local business owners show up online without feeling glued to their phones. She’s here to make marketing feel human, fun, and totally doable.
Find her on Instagram at @socialkatmedia and learn more about her membership, The Social With Kat Club.
This episode was mixed and edited by Cardinal Studio.