Market This: The Marketing Podcast for Small Business Owners
Marketing doesn’t have to feel overwhelming.
Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.
Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.
Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.
If you’ve ever thought, “I don’t have time for marketing,” or “I don’t even know where to start,” this show is for you.
👉 Subscribe now and learn how to market your business with less stress and more strategy.
🎙 New episodes every Tuesday!
Market This: The Marketing Podcast for Small Business Owners
S1 #11: 5 Marketing Lessons I’m Taking Into 2026
In this episode, I’m reflecting on the five marketing lessons that shaped my business this year and the mindset shifts I’m carrying into 2026. Nothing trendy. Nothing complicated. Just the fundamentals that actually move the needle for small business owners.
If you’ve ever felt overwhelmed by marketing, tempted to chase shiny tactics, or stuck winging it and hoping for the best, this one’s for you.
In this episode, I talk about:
- Why consistency beats complexity (even when your brain wants to do everything at once)
- Why clear messaging matters more than how much content you create
- How your offers and services are supposed to evolve as your business grows
- Why community and relationships can move your business faster than any marketing tactic
- Why you can’t wing it forever and how clarity creates confidence
I also share personal stories from my own business, including what I shelved this year, what I doubled down on, and why having a plan (even a simple one) changes everything.
Grab my FREE marketing checklist for small business owners.
This episode was mixed and edited by Cardinal Studio.