13: The Unsexy Marketing Stuff That Actually Grows a Business With Kirsten Jordan Artwork

Market This | Local Business Marketing, Content Marketing & Website Copywriting

Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.

Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.

I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and copy for million-dollar campaigns, and now I help local business owners compete on clarity, not budget.

Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.

Inside each episode, you’ll learn:

⚡️How to write website copy that actually converts

⚡️How to build a marketing strategy that fits a local business

⚡️What to say (and cut) from your homepage, about page, and social content

⚡️Simple content marketing that doesn't eat your whole week

⚡️When to DIY your copy and when to bring in help

If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative

And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit

Let’s turn your words into your hardest-working salesperson.

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Market This | Local Business Marketing, Content Marketing & Website Copywriting

13: The Unsexy Marketing Stuff That Actually Grows a Business With Kirsten Jordan

January 21, 2026 • Lindsay Smith • Season 1 • Episode 13

0:00 | 25:10

In this episode of Market This, I’m joined by my friend Kirsten Jordan, a marketing strategist with over 20 years of experience helping business owners cut through the noise and focus on what actually works.

We talk about why social media has become so overwhelming, why it’s only one small piece of the marketing puzzle, and what business owners should be focusing on instead, especially if they’re feeling burnt out or frustrated by trying all the things.

This is an honest, no-fluff conversation about marketing foundations, messaging clarity, and building a strategy that fits your business (and your capacity).

In this episode, we cover:

Why marketing and social media are not the same thing
The pressure (and burnout) that comes with social media marketing
Why most marketing problems are really messaging and clarity problems
The foundational work business owners love to skip (but shouldn’t)
SEO, Google search, and how people actually find businesses
Why fast fixes and “overnight results” don’t exist
When paid ads make sense and when they really don’t
The role of trust, relationships, and offline marketing
How to think about marketing as a long-term system, not a trend

If you’ve been feeling like marketing is harder than it should be, this episode will help you zoom out, reset your expectations, and refocus on what truly moves the needle.

Connect with Kirsten:

This episode was mixed and edited by Cardinal Studio.