.png)
Market This | Marketing For Local Business Owners
Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and led copy on million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Marketing For Local Business Owners
S1 #15: Simple Homepage Copy Framework (For Small Business Owners)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode, I’m walking you through the exact homepage copy framework I use with my copywriting clients so you know what actually belongs on your homepage (and what definitely doesn’t).
Your homepage doesn’t need to say everything. Its job is simple:
“Hey! You’re in the right place.”
Inside this episode, we cover:
- The 5 essential sections every service-based small business homepage needs
- How to write a clear headline that instantly tells people who you help and what you do
- Why clever or vague headlines often hurt more than they help
- The Marco Polo method for headlines + subheads (yes, really)
- What to include in a mini services section without overwhelming visitors
- Why testimonials matter (and how to think about social proof)
- Simple, non-awkward calls to action that tell people what to do next
I also share real examples for:
- Bookkeepers
- Estheticians
- Service-based small business owners who are DIY-ing their websites
If your homepage feels cluttered, confusing, or just not quite right anymore, this episode will help you simplify, clarify, and stop second-guessing every word.
✨ Bonus:
If you want a professional set of eyes on your website, you can book a website audit where I’ll review two pages and give you real, actionable feedback.
This episode was mixed and edited by Cardinal Studio.