Market This: The Marketing Podcast for Small Business Owners
Marketing doesn’t have to feel overwhelming.
Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.
Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.
Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.
If you’ve ever thought, “I don’t have time for marketing,” or “I don’t even know where to start,” this show is for you.
👉 Subscribe now and learn how to market your business with less stress and more strategy.
🎙 New episodes every Wednesday!
Market This: The Marketing Podcast for Small Business Owners
S1 #15: Simple Homepage Copy Framework (For Small Business Owners)
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In this episode, I’m walking you through the exact homepage copy framework I use with my copywriting clients so you know what actually belongs on your homepage (and what definitely doesn’t).
Your homepage doesn’t need to say everything. Its job is simple:
“Hey! You’re in the right place.”
Inside this episode, we cover:
- The 5 essential sections every service-based small business homepage needs
- How to write a clear headline that instantly tells people who you help and what you do
- Why clever or vague headlines often hurt more than they help
- The Marco Polo method for headlines + subheads (yes, really)
- What to include in a mini services section without overwhelming visitors
- Why testimonials matter (and how to think about social proof)
- Simple, non-awkward calls to action that tell people what to do next
I also share real examples for:
- Bookkeepers
- Estheticians
- Service-based small business owners who are DIY-ing their websites
If your homepage feels cluttered, confusing, or just not quite right anymore, this episode will help you simplify, clarify, and stop second-guessing every word.
✨ Bonus:
If you want a professional set of eyes on your website, you can book a website audit where I’ll review two pages and give you real, actionable feedback.
This episode was mixed and edited by Cardinal Studio.