S1 #16: Before You Join Threads, Listen to This Artwork

Market This | Marketing For Local Business Owners

Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.

Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.

I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and led copy on million-dollar campaigns, and now I help local business owners compete on clarity, not budget.

Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.

Inside each episode, you’ll learn:

⚡️How to write website copy that actually converts

⚡️How to build a marketing strategy that fits a local business

⚡️What to say (and cut) from your homepage, about page, and social content

⚡️Simple content marketing that doesn't eat your whole week

⚡️When to DIY your copy and when to bring in help

If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative

And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit

Let’s turn your words into your hardest-working salesperson.

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Market This | Marketing For Local Business Owners

S1 #16: Before You Join Threads, Listen to This

February 11, 2026 • Lindsay Smith • Season 1 • Episode 16

0:00 | 16:53

Are you wondering if Threads is worth it for your small business?

In this episode of Market This, I’m sharing everything about Threads for business.

Because the last thing small business owners need is another platform to manage.

I'm talking talking about:

Why Threads is more of a discovery platform than a promo machine
The real vibe over there (hint: it’s not super business-y)
My 30/30/30 rule for how Threads actually works
Whether you need to show up daily for it to pay off
How it’s led to referrals, collaborations, and paid client inquiries for me
Why adding another platform might not be the move
And the messaging mistake that could be the real issue

Remember: marketing is not about being everywhere. It’s about being clear and consistent where it counts.

Check out all my free marketing resources at lindsaysmithcreative.ca

And if this episode helped you feel a little less behind, hit subscribe and leave a 5-star review. It helps more small business owners find the show.

This episode was mixed and edited by Cardinal Studio.