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Market This | Grow Local Business, Local Business Marketing, Local Advertising Strategies
Want to grow local business? Looking for local advertising strategies and local business marketing that actually bring in more calls, more customers, and more revenue?
Are you tired of trying marketing advice that sounds great online but doesn't work for businesses serving real people in real communities? Wondering why your website, messaging, or advertising isn't bringing in the right customers?
If that sounds like you, you're in the right place.
This podcast is for local service business owners who want to grow their local business with practical, proven local advertising strategies and simple local business marketing that gets results, without making marketing more complicated than it needs to be.
Each episode is filled with practical strategies you can implement right away to attract more local customers, improve your messaging, strengthen your website, and build a business that's easier to market and easier to grow.
I'm Lindsay Smith, an award-winning marketing copywriter, conversion copywriter, messaging strategist, and former CBC reporter. I help local service businesses find the right words for their websites and marketing so they connect with the people they're trying to reach, and turn more of those visitors into paying customers.
After years of working with local businesses, I realized something important: most marketing advice is created for online businesses, influencers, or large brands. But when you're trying to build a successful business in your own community, the rules are different. Local businesses need marketing strategies that reflect how people actually search, choose, and buy close to home.
That's why this podcast is dedicated to practical, real-world marketing advice designed specifically for local service businesses.
Inside each episode, you'll discover:
✨ Practical local advertising strategies that help you stand out in your community.
📍 Local business marketing ideas you can implement without a huge budget.
💬 Messaging strategies that help customers quickly understand why they should choose your business.
🖥 Website copy and conversion copywriting tips that turn more visitors into customers.
📈 Proven ways to attract more local customers and support long-term local business growth.
🤝 Positioning strategies that help your business become the trusted choice in your area.
🧠 Simple marketing systems that help you market consistently without feeling overwhelmed.
If you're ready to simplify your marketing, attract more local customers, and confidently grow your local business, subscribe and start listening today. Every episode is designed to help you market smarter, communicate more clearly, and build a stronger business in your community.
Ready to take the next step?
Book a Website Copy Audit to discover how small changes to your messaging can lead to better connections, more qualified leads, and more customers.
Learn more and book your audit here: https://www.lindsaysmithcreative.ca/audit
Market This | Grow Local Business, Local Business Marketing, Local Advertising Strategies
17: How to Get Your Small Business Found on Google With Jess Freeman
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Are you tired of feeling like you have to show up on Instagram every single day just to get clients?
In this episode of Market This, I’m joined by SEO expert Jess Freeman from Jess Creatives, and we’re breaking down what actually matters when it comes to SEO for small business owners.
If you’ve ever wondered:
- Do I really need a blog?
- What even is a meta description?
- Is ChatGPT enough for SEO?
- Does location actually matter?
- Are Google reviews worth it?
This episode is for you.
We talk about:
- Why clear language beats flowery headlines every time
- The biggest SEO mistakes small business owners make
- Why blogging is still relevant (even if you're local)
- How AI fits into SEO and where it falls short
- What Google Business Profiles actually do
- Why SEO is a long game (and how it gives you freedom from social media pressure)
Jess shares practical, doable advice with no tech bro jargon, no overwhelm. Just the stuff that works.
SEO might not give you a dopamine hit like a viral reel but it does build a steady machine in the background that keeps working for you.
And honestly? That’s the kind of marketing we like around here.
Connect with Jess:
Instagram: @jesscreatives
Threads: @jesscreatives
Website: jesscreatives.com
Podcast: The Ordinary Business Podcast
This episode was mixed and edited by Cardinal Studio.