Market This: The Marketing Podcast for Small Business Owners
Marketing doesn’t have to feel overwhelming.
Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.
Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.
Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.
If you’ve ever thought, “I don’t have time for marketing,” or “I don’t even know where to start,” this show is for you.
👉 Subscribe now and learn how to market your business with less stress and more strategy.
🎙 New episodes every Wednesday!
Market This: The Marketing Podcast for Small Business Owners
S1 #17: How to Get Your Small Business Found on Google With Jess Freeman
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Are you tired of feeling like you have to show up on Instagram every single day just to get clients?
In this episode of Market This, I’m joined by SEO expert Jess Freeman from Jess Creatives, and we’re breaking down what actually matters when it comes to SEO for small business owners.
If you’ve ever wondered:
- Do I really need a blog?
- What even is a meta description?
- Is ChatGPT enough for SEO?
- Does location actually matter?
- Are Google reviews worth it?
This episode is for you.
We talk about:
- Why clear language beats flowery headlines every time
- The biggest SEO mistakes small business owners make
- Why blogging is still relevant (even if you're local)
- How AI fits into SEO and where it falls short
- What Google Business Profiles actually do
- Why SEO is a long game (and how it gives you freedom from social media pressure)
Jess shares practical, doable advice with no tech bro jargon, no overwhelm. Just the stuff that works.
SEO might not give you a dopamine hit like a viral reel but it does build a steady machine in the background that keeps working for you.
And honestly? That’s the kind of marketing we like around here.
Connect with Jess:
Instagram: @jesscreatives
Threads: @jesscreatives
Website: jesscreatives.com
Podcast: The Ordinary Business Podcast
This episode was mixed and edited by Cardinal Studio.