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Market This | Marketing For Local Business Owners
Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and led copy on million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Marketing For Local Business Owners
S1 #17: How to Get Your Small Business Found on Google With Jess Freeman
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Are you tired of feeling like you have to show up on Instagram every single day just to get clients?
In this episode of Market This, I’m joined by SEO expert Jess Freeman from Jess Creatives, and we’re breaking down what actually matters when it comes to SEO for small business owners.
If you’ve ever wondered:
- Do I really need a blog?
- What even is a meta description?
- Is ChatGPT enough for SEO?
- Does location actually matter?
- Are Google reviews worth it?
This episode is for you.
We talk about:
- Why clear language beats flowery headlines every time
- The biggest SEO mistakes small business owners make
- Why blogging is still relevant (even if you're local)
- How AI fits into SEO and where it falls short
- What Google Business Profiles actually do
- Why SEO is a long game (and how it gives you freedom from social media pressure)
Jess shares practical, doable advice with no tech bro jargon, no overwhelm. Just the stuff that works.
SEO might not give you a dopamine hit like a viral reel but it does build a steady machine in the background that keeps working for you.
And honestly? That’s the kind of marketing we like around here.
Connect with Jess:
Instagram: @jesscreatives
Threads: @jesscreatives
Website: jesscreatives.com
Podcast: The Ordinary Business Podcast
This episode was mixed and edited by Cardinal Studio.