Market This: The Marketing Podcast for Small Business Owners
Marketing doesn’t have to feel overwhelming.
Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.
Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.
Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.
If you’ve ever thought, “I don’t have time for marketing,” or “I don’t even know where to start,” this show is for you.
👉 Subscribe now and learn how to market your business with less stress and more strategy.
🎙 New episodes every Wednesday!
Market This: The Marketing Podcast for Small Business Owners
S1 #18: The 3 Types Of Emails Every Small Business Owner Needs
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In this episode of Market This, I'm breaking down the three types of emails every small business owner should be sending:
- Nurture emails (relationship-building and storytelling)
- Sales emails (yes, you’re allowed to sell)
- Newsletters (and why they are not the same thing as email marketing)
If you’ve been:
- Second-guessing your drafts
- Letting emails sit unsent
- Trying to cram nurturing, selling, and updates into one message
- Avoiding email because it feels overwhelming
This episode will help you simplify your approach and stop overthinking it.
You’ll learn:
- The real purpose of a nurture email (and why they don’t have to be long)
- How storytelling makes your emails memorable
- What makes a sales email clear instead of cringey
- Why newsletters are a very specific format (and not always necessary)
- How to repurpose social media content into email
You’re not bad at email. You’ve just been asking one email to do too much.
This episode was mixed and edited by Cardinal Studio.