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Market This | Marketing For Local Business Owners
Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and led copy on million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Marketing For Local Business Owners
S1 #18: The 3 Types Of Emails Every Small Business Owner Needs
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In this episode of Market This, I'm breaking down the three types of emails every small business owner should be sending:
- Nurture emails (relationship-building and storytelling)
- Sales emails (yes, you’re allowed to sell)
- Newsletters (and why they are not the same thing as email marketing)
If you’ve been:
- Second-guessing your drafts
- Letting emails sit unsent
- Trying to cram nurturing, selling, and updates into one message
- Avoiding email because it feels overwhelming
This episode will help you simplify your approach and stop overthinking it.
You’ll learn:
- The real purpose of a nurture email (and why they don’t have to be long)
- How storytelling makes your emails memorable
- What makes a sales email clear instead of cringey
- Why newsletters are a very specific format (and not always necessary)
- How to repurpose social media content into email
You’re not bad at email. You’ve just been asking one email to do too much.
This episode was mixed and edited by Cardinal Studio.