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Market This | Local Business Marketing, Content Marketing & Website Copywriting
Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and copy for million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Local Business Marketing, Content Marketing & Website Copywriting
S1 #19: 4 Ways to Get Clients That Have Nothing to Do with Social Media
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In this episode of Market This, I'm sharing four underrated marketing strategies that can bring in new clients without relying solely on social media.
These are the kinds of strategies that often get overlooked in online marketing conversations, but they work incredibly well for service-based businesses.
Inside this episode, you’ll learn:
• How collaborations can help you borrow someone else’s audience
• Why vendor events can be powerful for visibility and connections
• How networking events lead to unexpected referrals and partnerships
• Why referrals are still one of the most effective ways to grow a business
Marketing doesn’t always have to mean being louder online. Sometimes it’s about being in the right rooms, building real relationships, and making it easy for people to recommend you.
If social media feels overwhelming right now, this episode will give you a few simple ways to market your business differently.
Want help creating a marketing strategy that actually works for your business?
You can book a call with me at:
👉 https://www.lindsaysmithcreative.ca
This episode was mixed and edited by Cardinal Studio.