Market This: The Marketing Podcast for Small Business Owners
Marketing doesn’t have to feel overwhelming.
Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.
Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.
Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.
If you’ve ever thought, “I don’t have time for marketing,” or “I don’t even know where to start,” this show is for you.
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Market This: The Marketing Podcast for Small Business Owners
S1 #20: Marketing Myths for Small Business Owners
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There's a lot of marketing advice floating around on the internet. But most of it wasn't written with small business owners in mind. In this episode, I'm breaking down three common pieces of marketing advice you can safely ignore, and what to focus on instead.
In this episode, I'm covering:
- Funnels. Why complicated sales funnels, tripwires, landing pages, and automations are overkill for most small businesses, and what you actually need instead (hint: a good website and an email list go a long way)
- Generic social media advice. The pressure to post constantly, show your face, and chase every trend is real but it's not mandatory. I'm sharing a more sustainable, human approach to showing up online
- Following the trends. Remember when Reels were everything? Trends come and go, but clear messaging and genuine relationships never go out of style
The bottom line: Marketing your small business doesn't have to be complicated. In fact, the simpler the better. All you really need is clear messaging, a solid website, and a consistent way for people to hear from you.
Want to talk about your website or marketing strategy? Book a free call with Lindsay at LindsaySmithCreative.ca
This episode was mixed and edited by Cardinal Studio.