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Market This | Local Business Marketing, Content Marketing & Website Copywriting
Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and copy for million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Local Business Marketing, Content Marketing & Website Copywriting
21: Send the Damn Email With Shannon Vonderach
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Shannon Vonderach went from wedding photographer to the self-proclaimed Email Queen. The pivot started in 2020 when the world shut down and she discovered what she'd been leaving money on the table by not emailing her list.
In this episode, Shannon and I dig into why so many local business owners are sitting on a goldmine of email subscribers and doing absolutely nothing with it and how to change that without overthinking it to death.
In this episode:
- Why you already know what to write (you're just looking at it wrong)
- The mindset shift that makes email feel less like a corporate broadcast and more like a text to a friend
- What to do when you've ghosted your list for months and why you don't need to apologize
- How to handle unsubscribes without spiraling
- Why email gives you something social media never can
- The consent question: what you need to know before you start emailing your list (especially in Canada)
Connect with Shannon:
Instagram: @mrs.vondy
Threads @mrs.vondy
Program: The Email Club
Freebie: 10 Ways To Unboring Your Emails
This episode was mixed and edited by Cardinal Studio.