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Market This | Marketing For Local Business Owners
Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and led copy on million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Marketing For Local Business Owners
S1 #22: Stop Treating Your Google Business Profile Like a Listing
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If you set up your Google Business Profile and haven't touched it since, this episode is for you.
A lot of business owners think of their Google Business Profile as a directory listing. Something you fill out once and forget. But if you're a local business, it's one of the most powerful (and free) visibility tools you have. The catch? It only works if you treat it like the strategy it actually is.
In this episode, I'm chatting about how your Google Business Profile fits into your broader local visibility strategy and why what happens after someone finds you matters just as much as getting found in the first place.
What you'll learn in this episode:
- Why your Google Business Profile is often a customer's very first impression of your business before your website, before social media
- The local visibility ecosystem: how Google reads your profile as one signal among many
- What "optimized" actually means (and the high-leverage moves most local businesses skip)
- Why reviews are a ranking factor, not just a reputation tool and why responding to them matters as much as collecting them
- The message consistency gap that causes local businesses to lose leads even when their profile is doing its job
Stats mentioned in this episode:
- Nearly 46% of all Google searches have local intent
- Businesses with optimized Google Business Profiles attract up to 70% more visits than those without one
- Over 88% of consumers trust online reviews as much as personal recommendations
Resources + links:
- Is your website ready to convert the traffic your Google profile sends it? I can audit your homepage and one other page for maximum conversion: lindsaysmithcreative.ca/audit
This episode was mixed and edited by Cardinal Studio.