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Market This | Marketing For Local Business Owners
Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and led copy on million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Marketing For Local Business Owners
S1 #24: The 3 Things Your Marketing Needs to Say (Before Anything Else Works)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
You're posting, emailing, showing up, and it still feels like nobody's paying attention to your local business marketing.
Before you blame the algorithm or try another tactic, it might be time to look at what your marketing is actually saying.
In this episode, I break down the three foundational things every piece of marketing needs to communicate before any of it actually works, whether it's your website, your social media, or your emails.
In this episode, I cover:
- Why narrowing down who you're speaking to makes your marketing land harder (and why talking to everyone means talking to no one)
- How to articulate the real problem you solve, not just list your services
- Why every piece of marketing needs a clear, low-friction next step
- The common call-to-action mistakes that are costing you leads (including the dreaded mail app pop-up)
If you're not sure if your marketing or website is hitting all these marks, grab my Website Copy Audit.
This episode was mixed and edited by Cardinal Studio.