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Market This | Grow Local Business, Local Business Marketing, Local Advertising Strategies
Want to grow local business? Looking for local advertising strategies and local business marketing that actually bring in more calls, more customers, and more revenue?
Are you tired of trying marketing advice that sounds great online but doesn't work for businesses serving real people in real communities? Wondering why your website, messaging, or advertising isn't bringing in the right customers?
If that sounds like you, you're in the right place.
This podcast is for local service business owners who want to grow their local business with practical, proven local advertising strategies and simple local business marketing that gets results, without making marketing more complicated than it needs to be.
Each episode is filled with practical strategies you can implement right away to attract more local customers, improve your messaging, strengthen your website, and build a business that's easier to market and easier to grow.
I'm Lindsay Smith, an award-winning marketing copywriter, conversion copywriter, messaging strategist, and former CBC reporter. I help local service businesses find the right words for their websites and marketing so they connect with the people they're trying to reach, and turn more of those visitors into paying customers.
After years of working with local businesses, I realized something important: most marketing advice is created for online businesses, influencers, or large brands. But when you're trying to build a successful business in your own community, the rules are different. Local businesses need marketing strategies that reflect how people actually search, choose, and buy close to home.
That's why this podcast is dedicated to practical, real-world marketing advice designed specifically for local service businesses.
Inside each episode, you'll discover:
✨ Practical local advertising strategies that help you stand out in your community.
📍 Local business marketing ideas you can implement without a huge budget.
💬 Messaging strategies that help customers quickly understand why they should choose your business.
🖥 Website copy and conversion copywriting tips that turn more visitors into customers.
📈 Proven ways to attract more local customers and support long-term local business growth.
🤝 Positioning strategies that help your business become the trusted choice in your area.
🧠 Simple marketing systems that help you market consistently without feeling overwhelmed.
If you're ready to simplify your marketing, attract more local customers, and confidently grow your local business, subscribe and start listening today. Every episode is designed to help you market smarter, communicate more clearly, and build a stronger business in your community.
Ready to take the next step?
Book a Website Copy Audit to discover how small changes to your messaging can lead to better connections, more qualified leads, and more customers.
Learn more and book your audit here: https://www.lindsaysmithcreative.ca/audit
Market This | Grow Local Business, Local Business Marketing, Local Advertising Strategies
26: Stop Overthinking Email Marketing: Build Your Local Business Email List in Days
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A lot of local business owners don’t struggle with marketing, they struggle with staying remembered.
And email marketing often gets pushed aside because social media feels faster, easier, and more visible. The thing is, those platforms don’t belong to you.
Email marketing changes that. It gives you a direct line to your audience without algorithms deciding who sees you and when. And for a local business, that shift is the difference between being occasionally noticed and consistently booked.
What you’ll hear in this episode is a grounded breakdown of how to build a simple, sustainable email list without funnels, complicated systems, or overthinking every word. Because effective email marketing isn’t about complexity. It’s about clarity and consistency.
You’ll learn how email marketing for local business owners works differently than online influencers or digital-first brands. Instead of chasing volume, you focus on relevance, relationships, and repeat customers who already know your name or are close enough to become regulars.
We break down four simple ways to start building your list quickly:
- Creating a simple, no-pressure signup offer your customers actually want
- Placing opt-ins everywhere your audience already interacts with your business
- Treating email as relationship-building, not performance marketing
- This is where most people overcomplicate things. But marketing for local business doesn’t need to look like a tech startup funnel. It needs to feel human, consistent, and useful.
You’ll also hear real-world examples from service-based businesses like bakers, estheticians, and contractors who use local business strategies to stay top of mind without relying on social media alone.
And this is where content marketing becomes practical, not theoretical. Your emails don’t need to be long or polished. They need to be useful, timely, and real.
If you’ve been stuck in overthinking mode, this episode connects the dots between simplicity and results. Because copywriting isn’t about sounding perfect, it’s about sounding like yourself so your audience actually trusts what you say.
And if you have more questions about email marketing, go listen to Episode #18: The 3 types of emails every small business owner needs, which builds on this foundation and shows you exactly what to send once your list is growing.
By the end of this episode, you’ll understand why email marketing for local business is one of the most underused tools for sustainable growth, and how to start using it in a way that actually fits your time, energy, and business model.
If you’re ready to stop guessing and start building something that compounds over time, you can book a free call with me to map out your next steps and get your email strategy working properly for your business.
This episode was mixed and edited by Cardinal Studio.