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Market This | Local Business Marketing, Content Marketing & Website Copywriting
Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and copy for million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Local Business Marketing, Content Marketing & Website Copywriting
S1 #29: Is Your Website Quietly Turning Away Clients? | Website Copywriting
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On this episode of Market This, I'm breaking down why most websites are quietly losing potential clients and what you need to do to fix it.
Most websites aren’t failing because they look bad. They’re failing because they quietly turn visitors away before a conversation starts.
Website copywriting is often the hidden reason behind that gap between traffic and enquiries. If your site feels “fine” but isn’t converting, this breakdown changes how you see what’s happening.
You’ll learn how a seven-second homepage test reveals what’s working instantly, why hero sections often miss the mark, and how structure impacts conversions. website copywriting shifts here from writing words to guiding decisions.
From calls to action placement to missing page elements, the audit process shows how messaging strategy affects performance. Local business marketing relies on clarity at every step, while content marketing only works when it reflects what clients actually need to hear.
This is where strong website copywriting makes the difference. It sharpens positioning, highlights differentiators, and removes friction that causes potential clients to leave.
For service-based businesses focused on marketing for local business growth, the goal is simple: increase trust and turn visits into enquiries. Done well, this helps boost local sales without more traffic, just better messaging.
Ready to improve your website?
Book a website copy audit to get a professional breakdown of your homepage and services page and uncover what’s costing you clients. Website copywriting is often the difference between being found and being chosen.
Book: lindsaysmithcreative.ca/audit
This episode was mixed and edited by Cardinal Studio.