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Market This | Local Business Marketing, Content Marketing & Website Copywriting
Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and copy for million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Local Business Marketing, Content Marketing & Website Copywriting
S1 #30: Content Marketing for Local Business Owners. What if You're Overthinking It?
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You know you should be posting content. You might even have ideas. But the moment you actually sit down to create something, an hour disappears and you have nothing to show for it.
Sound familiar?
However, that's not a content problem. It's a clarity problem.
In this episode, I'm breaking down exactly why local business owners get stuck in the content spiral and giving you a simple, repeatable framework to get unstuck for good.
What we cover:
- Why content marketing feels so performative (and how to ditch that mindset for good)
- The real job of your content (it's not what you think)
- The only three things every piece of content needs to do: educate, reassure, or remind
- Why one post should have one job (not five)
- How to stop chasing perfection and start building momentum
- Three questions to ask yourself every time you sit down to create content
The framework in a nutshell:
Every piece of content you put out into the world should do one of three things:
- Educate: help someone understand something they didn't know before
- Reassure: lower the fear or doubt standing between your ideal client and a yes
- Remind: stay top of mind so people don't forget you exist
That's it. Pick one. One post, one job.
Three questions to keep in your back pocket:
- What am I helping someone understand right now?
- What fear or doubt am I reducing?
- Am I just staying visible so people don't forget I exist?
If you're still feeling stuck on what your content should actually say, I'd love to help. Book a free copy call with me at lindsaysmithcreative.ca — we'll figure it out together.
This episode was mixed and edited by Cardinal Studio.