.png)
Market This | Local Business Marketing, Content Marketing & Website Copywriting
Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and copy for million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Local Business Marketing, Content Marketing & Website Copywriting
#31: What a Marketing Strategist Actually Does And Why Local Businesses Need One
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Have you ever felt like you're doing all the right marketing activities but still not seeing the results you expected?
Many business owners assume they need more visibility, better social media, or a bigger advertising budget.
In reality, the problem is often much deeper. A strong marketing strategy for local business starts with clear messaging, not more tactics.
When your audience isn't sure who you help, what you do, or why they should choose you, every marketing effort becomes harder.
This is where messaging strategy makes the difference. Before investing in content marketing, email marketing, or another marketing channel, it's essential to build a foundation that helps customers instantly understand your value.
Many local business owners unknowingly create confusion by speaking to multiple audiences at once. Their website, social content, and sales conversations send mixed messages.
The result? Prospective customers hesitate because they're not sure the business is meant for them.
A clear marketing strategy for local business helps eliminate that confusion and creates consistency across every customer touchpoint.
You'll discover why clear positioning matters more than constantly chasing new tactics, how strong messaging improves website copywriting, and why visibility alone isn't enough to drive growth. Because when your message isn't clear, even the best local business marketing efforts struggle to generate results.
This conversation also highlights why clarity can become a competitive advantage.
You may not have the largest budget, but you can create stronger connections through strategic communication.
Whether you're focused on digital marketing for local business, networking, advertising, or client retention, clear messaging makes every activity more effective.
And this is where a well-defined marketing strategy for local business begins to outperform random marketing efforts.
The goal isn't to be everywhere. It's to be understood.
When your foundation is strong, your content becomes easier to create, your offers become easier to explain, and your marketing becomes more effective. A successful marketing strategy for local business starts with understanding exactly who you're talking to and what they need to hear.
If you're wondering whether your website messaging is helping or hurting your growth, a Website Copy Audit can help uncover opportunities to strengthen your positioning, clarify your message, and improve customer alignment.
Website Copy Audit: lindsaysmithcreative.ca/audit
This episode was mixed and edited by Cardinal Studio.