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Market This | Local Business Marketing, Content Marketing & Website Copywriting
Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and copy for million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Local Business Marketing, Content Marketing & Website Copywriting
32: The Local Marketing System Every Service Business Needs Before They Spend Another Dollar
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Too many service businesses think they have a marketing problem when they actually have a systems problem.
They're posting on social media, testing ads, updating their website, experimenting with local email marketing, and creating endless business marketing content. Yet leads remain inconsistent and growth feels harder than it should.
This is where local business marketing often goes wrong.
Business owners collect tactics without understanding how those tactics work together. More visibility doesn't automatically create more customers. Because awareness alone isn't enough. People need a clear path from discovering your business to trusting you and ultimately taking action.
Every customer journey starts with a problem. Whether someone needs a landscaper, photographer, financial advisor, or another service provider, they begin by searching for a solution. Getting found is important, but it's only the first step. Effective local business marketing requires a system that guides prospects through every stage of decision-making.
As prospects evaluate their options, they ask important questions. Can they trust you? Do you understand their situation? Are you different from the competition? This is where strong messaging matters. For any local business strategist, the goal isn't simply generating attention, it's building confidence and removing friction throughout the buying process.
Sales conversations create another common leak. Many business owners shift from helping to pitching. But customers aren't looking for features and packages. They're looking for outcomes. This insight is essential for a local business copywriter creating messaging that connects with real customer needs and motivations.
The strongest businesses understand that local business marketing is not about adding more tools. It's about building a customer journey that moves people from awareness to trust to action. When every touchpoint supports the next step, marketing becomes simpler and more effective.
If your leads seem to disappear somewhere between discovery and conversion, it may be time to examine the entire system. Because successful local business marketing isn't about doing more. It's about doing the right things in the right order. And that's exactly how sustainable growth happens.
Book a free call to identify where your customer journey is breaking down and discover the next best step for your business.
Free Copy Call: Book it now.
This episode was mixed and edited by Cardinal Studio.