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Market This | Grow Local Business, Local Business Marketing, Local Advertising Strategies
Want to grow local business? Looking for local advertising strategies and local business marketing that actually bring in more calls, more customers, and more revenue?
Are you tired of trying marketing advice that sounds great online but doesn't work for businesses serving real people in real communities? Wondering why your website, messaging, or advertising isn't bringing in the right customers?
If that sounds like you, you're in the right place.
This podcast is for local service business owners who want to grow their local business with practical, proven local advertising strategies and simple local business marketing that gets results, without making marketing more complicated than it needs to be.
Each episode is filled with practical strategies you can implement right away to attract more local customers, improve your messaging, strengthen your website, and build a business that's easier to market and easier to grow.
I'm Lindsay Smith, an award-winning marketing copywriter, conversion copywriter, messaging strategist, and former CBC reporter. I help local service businesses find the right words for their websites and marketing so they connect with the people they're trying to reach, and turn more of those visitors into paying customers.
After years of working with local businesses, I realized something important: most marketing advice is created for online businesses, influencers, or large brands. But when you're trying to build a successful business in your own community, the rules are different. Local businesses need marketing strategies that reflect how people actually search, choose, and buy close to home.
That's why this podcast is dedicated to practical, real-world marketing advice designed specifically for local service businesses.
Inside each episode, you'll discover:
✨ Practical local advertising strategies that help you stand out in your community.
📍 Local business marketing ideas you can implement without a huge budget.
💬 Messaging strategies that help customers quickly understand why they should choose your business.
🖥 Website copy and conversion copywriting tips that turn more visitors into customers.
📈 Proven ways to attract more local customers and support long-term local business growth.
🤝 Positioning strategies that help your business become the trusted choice in your area.
🧠 Simple marketing systems that help you market consistently without feeling overwhelmed.
If you're ready to simplify your marketing, attract more local customers, and confidently grow your local business, subscribe and start listening today. Every episode is designed to help you market smarter, communicate more clearly, and build a stronger business in your community.
Ready to take the next step?
Book a Website Copy Audit to discover how small changes to your messaging can lead to better connections, more qualified leads, and more customers.
Learn more and book your audit here: https://www.lindsaysmithcreative.ca/audit
Market This | Grow Local Business, Local Business Marketing, Local Advertising Strategies
38: Why Repetition Is Actually a Good Thing | Marketing for Local Business
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Marketing for local business can feel like a strange game: the more you repeat your message, the more you start assuming everyone is sick of hearing it. But what if repetition is why people finally remember you?
I’m breaking down why consistency isn’t about posting three times a week or recycling the same sentence. It’s about choosing a clear message and saying it often enough, in different ways, that your audience starts to associate you with the problem you solve. That matters for local business growth because customers are busy and rarely see everything you create.
You’ll see the difference between your experience and your audience’s experience. You see every post, email, website change and offer. They might see one post today, disappear for weeks, then suddenly need exactly what you provide. That’s why changing your message too quickly can undermine local business messaging before it has a chance to land. Good marketing for local business gives the message time to stick.
I’ll show you how to find your “chorus” — the one or two ideas you want to become known for — while letting the “verses” change through stories, examples, questions, myths and practical advice. You’ll learn to judge your messaging using real signals, not the feeling that you’ve said it too many times. For any local business owner, that means asking what evidence you have that your message isn’t working.
I’ll share a simple repetition rule to stop you changing direction. These local marketing tips are designed to make your marketing easier to create and clearer for your audience. A business marketing expert can help you work out what your own chorus should be, but the first step is getting clear on the message.
If you’re ready to get clearer on what you want to be known for, book a free copy call. That’s a practical place to start. This is marketing for local business.
This episode was mixed and edited by Cardinal Studio.