.png)
Market This | Grow Local Business, Local Business Marketing, Local Advertising Strategies
Want to grow local business? Looking for local advertising strategies and local business marketing that actually bring in more calls, more customers, and more revenue?
Are you tired of trying marketing advice that sounds great online but doesn't work for businesses serving real people in real communities? Wondering why your website, messaging, or advertising isn't bringing in the right customers?
If that sounds like you, you're in the right place.
This podcast is for local service business owners who want to grow their local business with practical, proven local advertising strategies and simple local business marketing that gets results, without making marketing more complicated than it needs to be.
Each episode is filled with practical strategies you can implement right away to attract more local customers, improve your messaging, strengthen your website, and build a business that's easier to market and easier to grow.
I'm Lindsay Smith, an award-winning marketing copywriter, conversion copywriter, messaging strategist, and former CBC reporter. I help local service businesses find the right words for their websites and marketing so they connect with the people they're trying to reach, and turn more of those visitors into paying customers.
After years of working with local businesses, I realized something important: most marketing advice is created for online businesses, influencers, or large brands. But when you're trying to build a successful business in your own community, the rules are different. Local businesses need marketing strategies that reflect how people actually search, choose, and buy close to home.
That's why this podcast is dedicated to practical, real-world marketing advice designed specifically for local service businesses.
Inside each episode, you'll discover:
✨ Practical local advertising strategies that help you stand out in your community.
📍 Local business marketing ideas you can implement without a huge budget.
💬 Messaging strategies that help customers quickly understand why they should choose your business.
🖥 Website copy and conversion copywriting tips that turn more visitors into customers.
📈 Proven ways to attract more local customers and support long-term local business growth.
🤝 Positioning strategies that help your business become the trusted choice in your area.
🧠 Simple marketing systems that help you market consistently without feeling overwhelmed.
If you're ready to simplify your marketing, attract more local customers, and confidently grow your local business, subscribe and start listening today. Every episode is designed to help you market smarter, communicate more clearly, and build a stronger business in your community.
Ready to take the next step?
Book a Website Copy Audit to discover how small changes to your messaging can lead to better connections, more qualified leads, and more customers.
Learn more and book your audit here: https://www.lindsaysmithcreative.ca/audit
Market This | Grow Local Business, Local Business Marketing, Local Advertising Strategies
41: Five Things to Fix Before You Run Ads | Grow Local Business
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
What if more traffic is the wrong answer? If you want to grow local business, running ads before fixing your website can make an expensive problem bigger.
Paid traffic only works when the page it lands on makes sense. Visitors should understand what you do, who you help, why they should trust you, and what to do next. More clicks cannot repair unclear messaging or weak website copy.
This local business marketing checklist gives you five things to fix first: messaging clarity, website copy, a consistent voice, a referral and review system, and content repurposing. You’ll see why each one matters before increasing ad spend.
With local advertising strategies, the ad gets attention; your website continues the conversation. Your homepage should connect your service to the problem your customer is trying to solve, rather than reading like a service menu. Clear messaging makes marketing local business relevant and easier to trust.
Reviews and referrals should not depend on hoping happy customers remember to recommend you. A simple system makes social proof easier to collect and easier for new visitors to believe. When you repurpose customer questions and useful answers, content marketing local can support your website, social content, email, and future ads.
The goal isn’t a perfect website. It’s a foundation that helps attention turn into calls, bookings, and leads. Before increasing ad spend, make sure the experience after the click is ready to grow local business.
If you’re wondering how to market local business more effectively, start with the foundation: message, copy, consistency, reviews, and repurposing. That’s how you grow local business without paying for more traffic.
Book a website copy audit for a second set of eyes on your messaging and copy, and find where your site is making potential customers work too hard.
To book: lindsaysmithcreative.ca/audit
This episode was mixed and edited by Cardinal Studio.