Plugged In, Switched On.
The conversations that matter in B2B Tech marketing
Generated by Splendid Group
If your career depends on how well you know how to do B2B marketing for technology brands, these are conversations you want to be in. We get some of the most interesting people in the field to tell us how (and why) they do what they do. We look at some of the core skills a marketer needs, pull them apart to see how they work (like a curious kid with a toaster) and wonder if they couldn’t be, y’know, “jazzed up” just a little bit. And we also pull back the curtain on how these teams and leaders operate, look at their day to day and see if we can’t steal a few ideas for our own operations. You’re more than welcome to listen in and steal a few ideas for yourself.
Plugged In, Switched On.
Latest Episodes
Do you really want your marketing agency to tell you the truth? 20 Great Answers with Rebecca Beaty of Pleo
Join your host and Executive Creative Director, Barrie Seppings, as he fires our ‘20 Questions’ at Rebecca, uncovering why client agency relationships need more honesty, how a French fashion brand provides endless inspiration and how a t...
Can you really do B2B marketing if you don’t understand sales? Great Answers with Danny Beck
Join your host and Executive Creative Director, Barrie Seppings, as he fires our ‘20 Questions’ at Danny Beck, uncovering why failures can be more valuable than success, why ‘watermelon metrics’ need to die and all about that one ...
Could accessibility accelerate your marketing career? A deep dive into accessibility with Dr Alaina Beaver and Aileen Hackett of ServiceNow
Join your host, Barrie Seppings, Executive Creative Director, as he sits down with Dr Alaina Beaver, Global Head of Accessibility Customer Engagement, and Aileen Hackett, Director of Accessibility Product Management at Serv...
How can you find the truth when everything is in flux? 20 Great Answers with Philip Meyer, Founder & CEO of Catalyst 345
Philip Meyer, Founder & CEO 345 Catalyst, may have “left the house” but he’s definitely still part of the Microsoft family, taking his three and half decades of expertise into the world of training and consulting. Join yo...
How to fix your imperfect partner marketing program? Find out in this deep dive with Claudia Byrnes and Tina Semple of Splendid Group
Join your host and Executive Creative Director Barrie Seppings as he ventures into the ‘imperfect world’ of Partner Marketing with two expert guides: Claudia Byrnes and Tina Semple of Splendid Group. We’re diving deep into the opportunities, ch...
