
Plugged In, Switched On.
The conversations that matter in B2B Tech marketing
Generated by Splendid Group
If your career depends on how well you know how to do B2B marketing for technology brands, these are conversations you want to be in. We get some of the most interesting people in the field to tell us how (and why) they do what they do. We look at some of the core skills a marketer needs, pull them apart to see how they work (like a curious kid with a toaster) and wonder if they couldn’t be, y’know, “jazzed up” just a little bit. And we also pull back the curtain on how these teams and leaders operate, look at their day to day and see if we can’t steal a few ideas for our own operations. You’re more than welcome to listen in and steal a few ideas for yourself.
Episodes
What’s it like to be in competition with yourself? 20 Great Answers with Rushenka Perera, VP of Marketing for SAP, ANZ

Is it better to be the underdog? 20 Great Answers with Kimberley Marlay, Head of Alliances and Strategic Partnerships, Kyndryl ANZ

The true story of how Tim Sands built a global B2B tech agency without a physical footprint – on the Splendid Group podcast.

Ever wondered what top B2B tech Sellers really think of Marketing? Great Answers with Detlef Wagner, Client Director on the VW account for ServiceNow

Have we forgotten the story we’re supposed to be telling? 20 Great Answers with Jorge Villalpando, Head of Marketing for HPE, South Pacific

How brave do you have to be to change everything? 20 Great Answers with Paula Parkes Vice President of Marketing, Asia Pacific for ServiceNow.
.jpg)
How can you have a tech career without being technical? 20 Great Answers with Robbie Upcroft, Cloud Business Manager at Tech Data ANZ.

Who wants to live forever? 20 Great Answers with Michael Vermeersch, Accessibility Lead for Microsoft in EMEA

Going from ‘no way’ to ‘tell me more’ 20 Great Answers with Lis Walters, Marketing Manager for Commercial and Data Center Solutions, Ingram Micro.

Which self are you bringing to work today? 20 Questions with Elise Miller, Director of ABM, EMEA region, ServiceNow

Do more of what you fear: 20 Great Answers with Mark Fenson, HP + Intel Evangelist

So hot right now: Why ABM is back in fashion for B2B Tech marketers

Playing the long game: 20 Questions with Sonya Aboudargham

The Power of Giving a S#%t: 20 Questions with Kat Yon
