The conversations that matter in B2B Tech marketing
Generated by Splendid Group
If your career depends on how well you know how to do B2B marketing for technology brands, these are conversations you want to be in. We get some of the most interesting people in the field to tell us how (and why) they do what they do. We look at some of the core skills a marketer needs, pull them apart to see how they work (like a curious kid with a toaster) and wonder if they couldn’t be, y’know, “jazzed up” just a little bit. And we also pull back the curtain on how these teams and leaders operate, look at their day to day and see if we can’t steal a few ideas for our own operations. You’re more than welcome to listen in and steal a few ideas for yourself.
Executive Creative Director at Splendid Group
After more than three decades working on global brands in multinational agencies, production companies and boutique brand consultancies, Barrie Seppings is now leading the global creative team at Splendid Group to give clients the unfair commercial advantage of ‘creative accelerant thinking’.
Connect with Barrie on LinkedIn
Paula Parkes is the Vice President of Marketing, Asia Pacific for ServiceNow and has a reputation for building businesses, leading transformation change for organisations and consistently exceeding challenging growth objectives in regional and global roles.
Robbie Upcroft is in the Tech Data ANZ leadership team and is responsible for accelerating success in Australia by delivering value across the Microsoft and AWS ecosystems. He previously worked at Microsoft, both in Australia and the UK, and in various channel leadership roles covering both Australia and APAC.
