The Complete Agent Podcast

69. How to Build Trust, Set the Right Price, and Win the Business

Ian Storey, David Warburton and James Kendall

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In this episode of The Complete Agent Podcast, hosts Dave Warburton, James Kendall, and Ian Storey reflect on the realities of the estate agency market—from sales performance and valuation challenges to the mindset required to succeed.


They discuss how to navigate client expectations, make smarter business decisions, and the value of choosing the right properties to represent. The conversation dives into data-led valuations, building rapport, and aligning your brand with the market you truly want to serve.


With a strong focus on passion, strategy, and continuous improvement, this episode is packed with practical insights for agents looking to sharpen their approach and raise their standards.


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