Journey to Well

Your Business Needs Love More Than It Needs Your Time | Caitlin Durning | Meraki Media

• Hannah • Season 2 • Episode 11

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What if the key to growing your business wasn't working harder, but surrounding yourself with the right people? Caitlin Durning, founder of Meraki Media, 4/6 Sacral Generator, shares her remarkable journey from college entrepreneur to the marketing powerhouse behind luxury brands like Rolls Royce and Bentley.

For business owners drowning in content creation, Caitlin offers a refreshingly practical approach: "Planning out your posts is in your best interest. The last thing you want is to get on Instagram after being on calls all day and create something from nothing." Her solution? Focus on just four monthly topics and build a strategic weekly content structure around them. This method allows entrepreneurs to maintain consistency without the exhaustion of daily content creation from scratch.

We dive deep into the resistance many entrepreneurs feel toward outsourcing. As both generators/MG's in human design with defined sacral centers (our energy powerhouses), Caitlin & I discuss how our natural drive can become our downfall when we believe we should do everything ourselves. "Even as a generator, I need a lot of downtime," Caitlin admits, revealing she works only 4-5 hours daily because that's what keeps her creative energy flowing.

The most powerful insight? Building a team isn't just about saving time—it's about restoring joy to your business. When you're freed from tasks that drain you, you reconnect with what truly lights you up. This authenticity creates magnetism that naturally attracts more clients and opportunities.

Whether you're struggling with content creation, considering hiring help, or simply feeling the entrepreneurial burnout that comes from doing it all, this conversation will inspire you to examine where you might be holding on too tightly—and what might be possible if you opened your hands to receive support.

Connect with Caitlin on social media at meraki_media_management

Let's connect on social media! You can find me @ _journeytowell
Be sure to reach out and say hello 🤍

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be well, my friend
xx Hannah

Speaker 1:

Hello and welcome back to the podcast Journey to Well. So this is a fun one because we got to do a little podcast swap. So I was on Caitlin's podcast maybe about a month ago and now I have the pleasure of having you back and getting to talk about your business as a founder of a marketing agency. So this is Caitlin Durning. She is a 4-6 sacral generator in human design. Founder of oh my gosh, I already forgot how to say it and I spelled it out. Say it for me Meraki. Meraki that's so fun Meraki Media. And it's a marketing agency, so super fun conversation to have. Because who doesn't need some help in their business and marketing their business? So I'm really thankful for you to be here, caitlin. I always love having my guests introduce themselves and kind of share. I would love to hear a little bit of your journey, of what brought you here today and how that's going. So, but also feel free to share anything that you'd like to share about yourself.

Speaker 2:

Yay. Thank you so much, hannah. I'm so excited. It's always such a pleasure to speak with you. We had the best time over on the end in mind and, yeah, I just can't wait to unpack today's conversation.

Speaker 2:

You know so a little bit about me. I am 29. I just turned 29 in April and I launched my business about seven years ago, when I was actually in college. I started working with entrepreneurs online entrepreneurs specifically more on the PR side of things, so I was getting them on their first TV bookings. We were, you know, doing a little bit of social media, but not super heavy in that phase, more just marketing and gaining awareness. For this online entrepreneur at that time Loved the work. She's an amazing woman, she still does what she does and she's fantastic business coach.

Speaker 2:

As we were working together, it was just kind of like I was evolving. I was about to graduate college, trying to figure out what my next steps were, so naturally, I just fell into a nine to five job and I had to kind of take a step back from working with her and all of my energy was going towards this nonprofit that I was working for. They offer direct benefits to cancer patients, actually, and I felt called to work with them because my dad actually had cancer, so it was like a very meaningful mission to me and to be able to help this community. So my first year of working there, they wanted to launch a campaign, and this is really where my story with social media began. I had no clue how to really gain awareness rather than running an Instagram giveaway, and I also based it off of the ALS Ice Bucket Challenge. So that's like a throwback for all of us.

Speaker 1:

Oh, my gosh throwback. I remember that.

Speaker 2:

Okay, keep going Like so fun. So, as you all know, like the Ice Bucket Challenge was based off of nominations, so you would like nominate your best friend and then they would have to do it and post on social. So I took that model and I applied it to Instagram stories and we were actually working with lacrosse players, women's lacrosse players specifically, which is why I was head of the campaign. I was one of the only ladies that worked at the company, except for the founder, and we basically just again wanted to gain awareness. So it wasn't really about fundraising yet, it was just to get the campaign out there and it was called game hair havoc. So women's lacrosse players tend to braid their hair and it's kind of like this ritual, and luckily, the foundation had that idea, so they had the whole campaign laid out, but I was just in charge of implementing it.

Speaker 2:

So once we launched this campaign, they're like sure, good luck, that sounds fun. You know, it sounds like a cool way to gain some awareness and we launched it and it literally took off like rapid fire. Overnight we went from 18,000 followers half a million followers in 30 days Crazy. They had Philadelphia Flyers players, nba players you know all different types of sports representatives, irish rugby players from all over the world wanting to work with this foundation based off of this campaign. So that was just like wow, this is such a powerful platform, how can I help more businesses harness this? We raised $75,000. So we surpassed our fundraising goal for these amazing cancer patients to help them, and it just felt really good. And then, with the same sentence, you know, I was ready to kind of expand once I saw this opportunity. So I did leave the company and started my own business. And that was where word of mouth I just started getting clients from the success of this campaign.

Speaker 1:

Wow, what a fun story and what a cool experience for you to have that foundation and then be able to kind of have that confidence right To then go off and do your own thing.

Speaker 2:

Thank you so much. Yeah, it was really exciting and you know my family was like is this a good idea? Like social media. You know it was back in like 2019 when I really started my LLC, even though I was in this entrepreneurial space before, as I mentioned. My family was like good luck. Like what does this mean? You know, it still is complex for people that aren't in our online world to get like what organic social media management? You know.

Speaker 1:

Oh, my mom still is like so how do you, how do you get clients? She just doesn't grasp. Obviously she's not on Instagram, does not grasp like how you know? Oh, how did he meet this person that is all the way in Utah? Or you know, how did he get this client that's in California, that you've never been to that town before? So social media social media is great. It has a lot of drawbacks, but we have a lot of great pieces of social media too. So lead us forward to what do you do now? Because now I mean we were talking about like now you're really this marketing agency. You've really expanded. I mean you've set up such a beautiful business for yourself and I know that you have a whole team and all of that.

Speaker 2:

Yeah. So once I kind of got into the social media management business world, it was clear to me that a lot of people were wasting so much time on this platform and not getting results. And this was again pre-COVID. So I started doing a lot of trainings with social entrepreneurs, just helping them understand how to use the platform. We launched a business Instagram training program. Everybody loved that.

Speaker 2:

That was a really fun time Just more kind of done with you, I would say, more so, but also DIY. And then, as COVID started to unfold, it was like, okay, there is a need for business owners have this fully managed, because they were just again wasting time hating the platform, creating this energy around it that wasn't feeling abundant, which obviously our clients and our followers feel that it's all an energetic exchange. So that was really where our done for you packages started to unfold and we started taking on all different types of businesses, from real estate agents to solo wellness preneurs. And you know, now we work with Rolls Royce, bentley, a lot of high-end luxury clients, which has been so fun.

Speaker 2:

Never thought that I would say that. It's even like weird to say it now, but such an honor to be trusted with some of these name brands. So that's how my team now developed. I have about 10 people that work for me, all subcontractors. I like to mention that because a lot of people are like, oh my know, we by no means have any type of like insurance that we offer them yet as the company grows, hopefully we'll get there. So that's all how the business has unfolded and, yeah, it's been a really fun wild ride.

Speaker 1:

So wild Life is wild, right, and I love how you were kind of sharing that we really need to learn. I think one of the things that you and I our businesses actually have in common is really learning that energetic exchange and how to show up authentically as yourself. I know for me we can get. I can get so sucked into those marketing gimmick, glitches, I don't know. The pulling you in of this is how you're going to attract your next 2000 followers, or going viral overnight, or this is the way that you need to create a reel, and I've definitely got sucked into that.

Speaker 1:

I mean, who hasn't? Especially if you're a business owner who doesn't get sucked into the surefire way to grow your business and grow your followers. But finding how we can like what really works for us and how we can show up authentically as ourselves, rather than you have to create a reel every day and be posting a reel every day or you have to be, you know, and there is a structure to find, but kind of finding. Can you speak on that a little bit of like finding the balance between how am I showing up authentically? How am, how can I continue to show up for my audience and grow my audience, but not like you're saying. Not waste my days scrolling through Instagram or all of my hours on Instagram trying to build this community.

Speaker 2:

Yeah, yeah. It's such a good point because that is what we end up doing, right? I am also someone that has done that, so we use things like time blocking and even have different limits set up on Instagram. You can set up like a notification for it to pop up and say, hey, you've reached your time limit for today. Utilizing those tools will be very important for any CEO that is on social media, especially when you're implementing things like outreach or you're getting into the direct messaging side of things, which doesn't have to be spammy. It can actually really be organic and fun and exciting, and that's the energy that we want. So, when it comes to creating content, I always say planning out your posts is probably in your best interest as a business owner, because the last thing you want to do is, after being on calls all day, have to get on Instagram and create something from nothing.

Speaker 2:

So I always say start with a weekly topic and then you only have to come up with four topics a month. Right, seems much more digestible and doable for a business owner. Then each day you're basically creating your sales funnel right Through that content. So Monday you're introducing that topic. Tuesday you're getting more in-depth on the topic that you're sharing on. Maybe Wednesday is your testimonial day. These are just ideas because they can totally be mixed around. And then Thursday, you know, maybe you're giving that offer. You're saying, hey, this is what I'm welcoming and would love to have a conversation with you if it feels aligned. And Friday is just driving that call to action forward.

Speaker 2:

So that's how we approach social media from a very bird's eye view perspective, because each person, just like human design, is different, right, and it needs to be customizable to every business. So by no means do we use anything like cookie cutter captions. You know we've tried that in the past. It fails miserably. So we are doing that much love, but maybe try something new, right, like chat, gpt or different types of authentic ways where you can really speak your truth. That's what's going to pull your clients in, and most of the time people just feel resistance around being vulnerable online, which is a real, you know concern and, of the time, it's just a belief buried underneath there. If you do have resistance, being vulnerable. I find every time I post something vulnerable, I almost always have an amazing connection and turning it into something right, whether that's an amazing business referral partner or a potential client. So, yeah, I just always encourage vulnerability for entrepreneurs.

Speaker 1:

And don't we always struggle with that in real life too, and especially in the coaching field is really kind of finding that balance between how vulnerable and how much am I sharing for working with my client or how much am I sharing online. But I have obviously found the very same thing. The more I can share what I'm struggling with or what I'm, what, what my story has been or what's been coming up for me, a lot of my the biggest posts are always talking about, like you know that I do a lot of cycle work and like astrological uh, I pay a lot, a decent amount of attention to the astrological like what's going on? Um, and even just talking about that. You know, like we all think that we are experiencing such different things and that can be very isolating for us and it can be very nerve wracking to think of what if I shared this online? What if people judge me? What if people think that I'm less of a coach or an entrepreneur or a CEO? And there's definitely a way to share that too.

Speaker 1:

Right, and finding what works for you, because just posting the oh, I failed, and you know this is where I am now like that might not. If it doesn't feel authentic for you. It's probably not going to come out authentically the way that you're sharing it, or or again, like it's a big energy thing. But if it doesn't feel authentic for you, then how else can you share it? How else do you want to share it, because it doesn't have to be again this, this cookie cutter thing? My question is how do we do, how do we share so authentically? How do we grow our business from an authentic place? Hiring you where it's not me doing the posting, it's not me creating the social media like that? That would be one of my I mean, that is also kind of one of my thoughts all the time is like how much, how authentic is it? So I'm sure maybe you've gotten this question before, so I'm curious to hear.

Speaker 2:

Definitely yeah, and to your point around like the vulnerability and wanting to share that, and if it doesn't feel aligned, I always say sometimes there needs to be some processing, like with the situation right, before we share it. So if you have that resistance, give yourself grace and maybe say why don't I put this in my content folder? I always keep a notes on my phone of all different ideas and then I'll come back to them after I feel like I have processed it when it is time to share. I do that same thing with my podcast and for our podcasters out there. Your podcast is a great weekly topic, right, because you're already, you know, sharing on that topic of the week, and it's a perfect funnel because it's just going to add more value, create stronger relationships. So that's how I structure my content too, and that's actually a great segue into how we create content for our clients. So we are all about exchanging information back and forth with our potential clients and with our current clients around. What are you seeing happening in your current industry? What are the aha moments, you know? Do you feel something is really needing to be shared at this moment in time? What are your clients talking to you about if they don't have a podcast. If they have a podcast, it's great because then we can go in and we can pull different clips and topics and ideas from that podcast, which makes it a lot easier for us to get inside our client's brain. If that client doesn't have a podcast yet, most of them always end up launching one, which is fantastic. Highly encourage that.

Speaker 2:

Then we kind of have that exchange of educational knowledge. So we even offer things like monthly calls, you know, with myself and your account manager and we'll go over, hey, like what's coming up for you, how do you feel? Do you have any stories you want to share with us? Then we'll take that recorded call, really create some awesome content with it, based off of those four monthly topics, and then our clients will give us honest feedback. So that's one of the best things about this relationship is you'll never hurt our feelings. This is your business at the end of the day, and that's all done through a Google Doc forum and we also use things like Voxer, walkie talkie, chat. We can go back and re-listen to those stories, you know, depending on what our clients are wanting us to share and write on. So that's kind of again like a higher level perspective of it, but that's how we get inside their brains.

Speaker 1:

I love that Somebody. I was doing a connection, I was having a connection call maybe a month ago and we were talking about how you can really tell, you can really feel when people love what they do and when they like, like even just your language of building relationship and like that's how we have these relationships with our clients and all of these things. That's really important to me. I think it's again kind of coming back to the authenticity piece and the connection and the energy, but it's really important to have these. Maybe not important. It's really beautiful to find people that really love and are very passionate and are very on fire about what they do and their business and how they're building their business. Because we can get very stuck, even as business owners I mean, we always think more so like corporate America, right, we get stuck with like the job that we don't like and the nine to five and all these things. I think that can still happen and we all go through these ruts and we're all have ups and downs, but it can definitely happen in our businesses as well and we can get stuck in like this is not how I want my business to look, or I don't really feel passionate about this right now and and I so I just I wanted to say that I just I can feel your enthusiasm and your joy and your passion for what you do and how you're really serving your, your clientele and your community. So I just I love that for you and I really appreciate that in you. Let's move. Let's talk about one of the things that I appreciate about social media managers that appreciate, about house cleaners, about anyone that does things that I don't necessarily have all the time in the world to do, and one of the things that I've really had to work on in my business and my life is really breaking down those barriers of I can do it all by myself, and I am going to bring in a little bit of human design here because you're a generator. And I am going to bring in a little bit of human design here because you're a generator, I'm a manifesting generator Having the defined sacral center actually we're both sacral authorities. So having that defined sacral center, which is really our life force, energy, it's our largest, what's called motor center. We have four motor centers in the human design body graph chart and it's our largest one. It's really that like battery of energy, of drive, of consistency. I actually need to look what, if you have a defined ego, yeah, and you and I both have a defined ego center, which is the center of motivation and drive and like willpower.

Speaker 1:

So, having those two defined centers, I can't, I can only speak for myself, but I can definitely get stuck in. I can just do it myself. Like it's too much to explain to someone else. I don't, you know, I don't want to have to, like deal with someone else and then be disappointed with whatever they create. Or you know again, house cleaning, like I don't want to have to deal with hiring a house cleaner and then having to go back behind them and clean the pieces of the house that they miss and all of the things. So if somebody is stuck in that mindset of, yeah, I mean, this is really cool. I love the idea of a marketing agency and I love the idea of having some sort of social media manager, but I can do it by myself. What do we say? What would you say to those, those people?

Speaker 2:

Such a good question, and thank you so much for picking up on my passion. I do love what I do, so I really appreciate that.

Speaker 1:

It's palpable, it is Thank you, thank you.

Speaker 2:

That's so good to hear and that's actually like my exact response to a business owner that's feeling resistance around hiring, whether that's outsourcing or internal. You know, because in my experience I have hired people that maybe didn't have the skills that I needed them to when I needed them to right. So I wanted them to come in with some skill and I expected them to come in with some skill and me just be able to walk away right and they're going to be self-sufficient because you and I are already motivated. So like it's like isn't everybody like this right? And I'm saying but we aren't, and everybody's unique.

Speaker 2:

So in those moments, you know, bless those hearts that I've worked with because they put up with me lacking on the side of training Right, and what I told myself in hiring the next team that's now with me and has been with me for a few years now was all around how much time am I going to get back for this short sacrifice of time that I'm experiencing now? And it's been tenfold and it's also helped me find joy in my business because when we're sitting in lack right, lack of time, lack of energy, lack of wanting to do something, if our motivation is lacking. Everyone can feel that in the company. Your clients pick up on that, unfortunately, our family members pick up on that right. My puppy picks up on that. I want to be operating from a high vibe. In order to do so, even as a generator, I need a lot of downtime, you know, especially to come up with content, ideas, with every different business that we work with. Like my brain needs rest, I rest a lot of the time.

Speaker 2:

Everybody always laughs. But, like, I really only work probably like four or five hours a day because I'm like freaking exhausted even after that. You know, and the reality of building my company is it's allowed me to do that with my team because they are able to do the heavy lifting and they love what they do right, that's their sweet spot. They came in with the skills love what they do right, that's their sweet spot. They came in with the skills. I did some mentoring, right. I explained what our overall vision is for the company and I guide them. But I know that as they become even more self-sufficient now, like you know, I only hear from them on payday most of the time, you know, because they're great at what they do and I trust them.

Speaker 2:

Now it's challenging, right, because I'm sure a lot of our listeners have maybe even hired social media managers and unfortunately, in this space it can be difficult to find somebody that's a good fit for you uniquely, your human design, your business right that you like to work with, your business right that you like to work with. And that's where I always say lean into your intuition. Like we know immediately, right, when we meet someone, we're going to vibe with them or not, and that is how I do business. You know, honestly, that's how I live my life now. I it's not that I don't like people that I don't feel connected to intuitively, I just probably wouldn't hire them to work with. If I'm picking up on that, the first conversation and that skill, as we know, can be done through human design. If you don't feel comfortable following your intuition but also knowing, like, what are my strengths and I find human design is a great way to understand that Like you, as a manifesting generator, you are actually the powerhouse of your business. You are the thought leader, you know.

Speaker 2:

So outsourcing is going to give you so much more energy anyway, because that's your skillset. You can see the vision. Your team is the ones that can implement it for you, and even as a generator, that's how I've been able to keep the stamina of this going, you know, with my LLC for six years. But then seven years before that, everybody always asks me like, how do you deal with the ups and downs? It's my team, you know, because I know when I tell them, hey, if we lose a client, unfortunately, those hours are gone, like. I just want to be super clear about that. They know exactly what to expect. Right, they're probably also in business for themselves. A lot of them are their subcontractors. So when you find the right people, the right tone, the right personality, it feels right, and most of the time you can help mold them. For that short amount of time. What you're going to get in the long run is tenfold back with that time that you've sat for.

Speaker 1:

Yeah, I love that. And just even you saying you know, I have more joy, I have more connection to my business, I am more present with my family and my doggie and all these things, I think we can definitely get stuck in the I mean we. It's also. I mean I'm coming from a perspective of human design, but it's also the culture that we live in. We live in a very independent and isolated world and culture, just I mean in America for sure and I mean you can see that in motherhood, like the differences in motherhood in different countries, how mothers are treated and how you know the support that they have around them. And then here it's like okay, you have the baby at the hospital, you go home with your husband hopefully your husband's helpful and a lot of times we're not around our family and we don't have a lot of support after the first few days or the first couple of weeks. And that is just one, one example of this isolation that we have in our society and this whole like independence mindset and I've seen it. I do see it a lot Not to call men out, but I see it more often with men. This I'm not going to hire someone like, I can just do it myself. But it also I think it subconsciously comes in with women as well, especially as business owners, especially as people. We can see it as almost a failure. But what if we switched that mindset of oh wait, I don't have to carry this whole thing? What if I picked out? Another thing that you said is know your strengths and you can come from a human design perspective, absolutely and obviously that is one of the biggest things that's changed my life. But if you don't want to come from that human design perspective, I mean just like generating a list and knowing and exploring I mean, again, I'm going to use human design terms but like, what lights me up, what gives me energy, what do I absolutely love and come on fire? Obviously, for me, it's having these conversations. It's talking about human design. You can feel, I can feel my shift when I get a chance to talk about human design or breathwork or cycle alignment versus anything else, basically, and I can feel that shift. So what lights you up, what brings you energy and what?

Speaker 1:

Another thing that I heard on a podcast with time is at one time is what are you good at? Like what, what? What are you good at? Because something can light you up in your business and you could not be, unfortunately, that great at it, like, just have the innate skills. So do I hire a mentor? Do I hire someone out? Do I attend some training, like, do I want to get better at it or do I want to outsource it? And the more that we let go of, the more that we're opening our hands right to receive what more of what we want, more of what lights us up, the more that we say no to the things that don't light us up which is a huge lesson for generators is the more that we say no to what doesn't light us up, you're creating that space to have the thing that does light you up, have your yes come in and you feel completely on fire about it and that's how you, especially as a generator, but also manage, manage, um.

Speaker 1:

That's how we become more magnetic and you're going to attract more of your people and you're going to get more business. I mean, it's such this in the beginning, when I started learning this, like it's.

Speaker 2:

It's the complete opposite of what we're taught, right, Totally, I feel like in entrepreneurship specifically you know, there's all of these fast, quick wins and you know perfectionism and don't mess up, because it'll build, it'll destroy your reputation, right Like it's, like all these scary things that can happen In reality. We know the people that we're training will make mistakes. They're human, right, we can hold space for that and we can be honest. I just tell my client hey, this is a new team member, I'm giving you a discount. Let's see how they do. If you don't like them, I'll switch it.

Speaker 2:

You know, like super open honesty is what's going to take some of that angst away, for us as well as the CEO, as the leader also takes the pressure off the team member. If they do make a mistake, right, and then over time they just learn and you give them the time and the space to learn and grow. Like I pay for my team members to do trainings, they come to me, they want to buy something. I'm like great, let's put it on the business credit card. I value that, right, they're showing me that they care about the company. So that's, I think, also what you're mentioning with the human design side. It's like you are the leader, you are the powerhouse of the business. If you are lacking with that energy, that excitement, that joy, that magnetism mentioned, the business will not make it. And if anyone is having fear around spending money, this is a valid fear, right, then we're like, okay, I don't just have to pay my mortgage Now, I have to pay my team Now, I have to figure out how to eat. Right, this is real entrepreneurship, real life.

Speaker 2:

I heard on a also on a podcast, a few millionaires said that they actually have lost more money in investment in their business. Right, then they get out at the end of it, but they are billionaires. So the reality of it is that sometimes we have to put in first to get what we want in the long run. It's kind of like that idea of the time and the nurturing of that team member or that outsourcing at the beginning. In my experience it's allowed me to make the most money that I've ever made in my life because I'm not bogged down by thinking about like even my own social media posts. I'm like listen to the podcast, love you, create a post right, because I'm also testing what do they like to do? Do they like listening to this show? Perfect, they're the perfect team member to make the social media posts.

Speaker 2:

I'll approve disapp, give my criticism every time. They're learning more and more about how I think. So, just such a different energetic exchange, and I think once we take away some of that fear, that's when the business can start to snowball and you're also able to hold the capacity, because if you have 10 clients and you're freaking out, right the, the client's gonna be like whoa, should I hire this person, which I have done right, I've reached the capacity. That's why I built the team, so it was hindering the income of the company. Um, then it's no longer about myself, right, it's about the brand too. So they hold me accountable if I don't show up.

Speaker 1:

I'm not showing up for them and there's a lack in the company.

Speaker 2:

A lot of my clients they come to me like three years in and they feel lack of that motivation. I'm like it's time to bring on a team member, because they'll hold them accountable right. So there's that level of energetic exchange in that sense too.

Speaker 1:

Yeah, yeah, one of I mean we need. We need people, we need our, we need our community, we need our people around us. Having people to hold us accountable, having people to inspire us that's a huge thing. I mean that's one of the reasons I started my podcast was I want to talk to people who are passionate about what they do and feed off of their passion and their excitement and what they love to do, because that is that is palpable and that brings you energy to be in the energy of other professionals that love what they do and are very passionate about it.

Speaker 1:

You have you have a four line in your profile, which I'm sure you know about this, but I just keep hearing all of these like interwoven pieces of community and relationships and you know, loving your team and building your team and wanting to support your team and show up for your team. And that four line is called the people person. So yours is the conscious. Your first line is the conscious line. So maybe that's also why I'm seeing it so much. But that really the four line is. It's not necessarily somebody that's outgoing or something. I mean you kind of said like I need my time to rest and I need my time to recharge, so it's not someone that's always on or always high energy and thank you for saying that too, because generators and mani-gens I know that I have fallen into this. Oh my gosh, I'm a manifesting generator, I'm this like powerhouse. I should always have energy. Not the case. Not the case at all. We are also human and that's where I really bring in the cycles of, like you know, are you menstruating? Are you where? Are you in your luteal phase? Are you in your ovulation phase, and kind of learning that.

Speaker 1:

But the four line really is all about relationships and your. Your biggest growth, your biggest opportunity, your biggest successes are typically going to come from who you know and the relationships that you have and networking and, and you know, building those strong foundations, because foundations are really important for four lines too. Of like I'm not going to make this jump, this leap of faith if I don't know where I'm jumping to and I don't have that strong foundation of and maybe that's in your business or maybe that's just like I feel very confident and secure in my home life. So I know that, like my husband's got me, I know that my parents got me, I know that my house is secure, so then I have that safety to kind of jump, jump over and make that hire the new team member or, you know, make that that addition in my business or that shift in my business. But I hear that like just coming up and upside.

Speaker 1:

Well, I wanted share a little bit about the four line in human design because it's a very cool profile line to me. I actually one of the people that I had on my podcast he was the founder of the networking group that I was a part of for a long time and before I knew it was human design, I'm like you have to be a four line, you have to have a four line, and of course, course he did. And so then I talked about that because I'm like just every, every, every way that you're like making your connections is always through who you know.

Speaker 2:

Yeah, oh my gosh, that's such a good point. Somebody, actually. I was out at our local restaurant last night and I met another entrepreneur, like you know, casual for a line, just like talking to somebody at the bar. They're like, can I hire you? You know, love that, so fun, I love, that's why I love it. But they were like you're so personable. So if you're being told that and you don't know your human design which is probably not the case, but you probably are a four line- I feel like most of the time you can, yeah, well, I was, I did it.

Speaker 1:

I taught a human intro to human design workshop yesterday and I was saying to these, these beautiful people, I'm like I'm that nerd that just kind of talks to people and I'm like, hmm, I bet you have a defined ego center, I bet you have a three line, I bet you're a manifesting generator. And then I then I try to find some way, of course, to eventually pull up their chart and see if I was right. But you can the four lines. Typically, you can be like Hmm, yeah, but but you're a four line, somewhere, like in the, in the first or the second line.

Speaker 2:

Yeah, right, I know I feel like that's a good tell and like the more I learn about human design, I feel the same way, I'm sure, for you. You're like I know exactly what you probably are. Yeah.

Speaker 1:

Such a nerdy whatever, just such a nerdy thing, but I love to do it. So last question, oh, before last question how can we follow up with you? How can we make sure that we are? I mean, I know that you post so much great stuff on your social media as well. You have your own podcast, so for anyone that is listening, that would like to stay in your realm, how can they follow up?

Speaker 2:

Well, thank you so much. Yeah, my spot to be as Instagram, as always at Meraki M-E-R-A-K-I underscore media, underscore management. Feel free to DM me, message me, follow me. I'll follow you back. I'll probably send you a message anyway, because I just love to connect with people. My four lines showing Exactly it's a theme of today's podcast and then, yeah, the end in mind, personal development for entrepreneurs is my podcast. If you vibed with this conversation, hannah's been on the show so you can go back, listen to our episode together, of course, and these are kind of the topics that I unfold. For example, an unfortunate family situation just happened to me a few weeks ago and I shared a lot about like what I learned from having a team at that time, specifically, and having to shut my business down. You know when something comes up in life. So that will be launching soon and would love to get these thoughts too, because it kind of expands more on our topic today.

Speaker 1:

Oh, I love that. Yeah, I will definitely listen to that. So, and everything, of course, will be linked on the, on the show notes and all all the good things. Last question if you're standing on a stage and you had the microphone for a minute or two and you have a message that you are able to share with the world, what would that message be?

Speaker 2:

and you have a message that you are able to share with the world. What would that message be? Oh, I love this question. I have to say, with my experience in just my whole life, I have found that love is the key to all issues that we face in life, and whether that's self-love, love for others, you know, showing love through your business, if you don't feel love on a daily basis. I would try and get back to that, because that has what's been keeping me going over the past few weeks and, honestly, I love what I do so much that that's where the passion comes from as well. So, yeah, just love to love, and I think that that's a great message for everybody.

Speaker 1:

Hopefully it is a good message. Fine, find what you love, settle in what you love, the people that you love, the things that you love to do, do what you love to do. I always say that too, like I just love love what I do, and that's Like I just love love what I do, and that's that's the motivator. It's not dragging myself out of bed. I think it was. Tony Robbins said that. Like, find what pulls you out of your bed versus you pulling yourself out of your bed and and and you know, or pushing yourself out of bed. Find what pulls you out of your bed every single day, and it can be different things.

Speaker 2:

Yeah, exactly Like sometimes we day and it can be different things. Yeah, exactly like sometimes, we always expect it to be our business and I will say, over the years, it is not always the business. You know, the business sometimes makes you want to curl up in a ball. We call it term floor moments over on the end in mind. Um, but there's always some sort of love capacity, right, whether it's your puppy, your family, as you mentioned, or something that you love to do like working out or getting out in nature, and my coach actually calls it my love list, and that's something that I focus on a lot. Whenever I'm feeling a rocky type of day, entrepreneurship can be rocky. So if you haven't worked on your love list, start there, and that's a great place.

Speaker 1:

Love that. Thank you for sharing that tidbit and thank you for coming on. This is such a fun conversation and I absolutely love being in your energy. So thank you for this conversation and thank you for taking your time.

Speaker 2:

Thank you. Thank you so much for having me. I loved it.