
Good Content with Shannon McKinstrie
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
Podcasting since 2024 • 75 episodes
Good Content with Shannon McKinstrie
Latest Episodes
How to Humanize Your Account When You Feel Stuck in Business Mode
I’ve been seeing and preaching this major shift on Instagram and across social platforms for a while. Yes, I’m talking about the move away from cold, expert-only content back to building authentic, human connection, so let’s get into why it mat...
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Episode 74
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11:16

Staying Top of Mind with Instagram Stories
Without stories, I would not have the business or the community I have today, I truly believe that. For years I've been using Instagram stories as a way to bond with my community, not just as a tool for selling or boosting engagement, but as a ...
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Episode 73
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11:27

Creator Style Content is for Everyone, Even You
Let’s get into one of the biggest hang-ups I see with business owners on social media: the belief that if you’re not a creator, you don’t need to make creator-level content. After a recent conference, I realized just how big this disco...
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Episode 72
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9:38

Start a New Instagram Account From Scratch (or Refresh Your Current One)
Today we’re diving into something that so many of you have been asking for, how to start (or refresh!) your Instagram from scratch, without all the second guessing. Whether you’re brand new to the platform or you’ve been around a while and just...
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Episode 71
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15:48

Instagram Growth Hacks That Actually Work and Give Your Account Personality
What really drives growth on social media? It might not be what you think. If you’ve ever felt stuck in a niche or worried your content is too personal to help your business, you need to hear this. I’m sharing how my mentor Sara Wiles exploded ...
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Episode 70
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16:01
