Good Content with Shannon McKinstrie
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
Podcasting since 2024 • 107 episodes
Good Content with Shannon McKinstrie
Latest Episodes
Spark Conversation with Reels Your Audience Will Want To Respond To
Are you ready for a challenge? This weekend I was sitting in the airport with my husband. I told him I was going to grab a video already on his phone, post it, and by the time we land it will have quadruple the number of views he normally has. ...
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Episode 106
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12:07
Know When to Tune Out the Guru Advice and Trust Yourself
Ten years ago, I never could have imagined that I would be where I am right now, and if you are feeling discouraged when it comes to social media, I want you to know that so much can change in just a year. When I first started out on social med...
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Episode 105
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11:30
How to Create Viral Reels From Everyday Video Clips
I just wrapped a workshop for consignment shop owners and I have a big win to share that will help you crush your next piece of content and finally get out of 200 view jail. Fun fact: your next viral video is already sitting on your phone, just...
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Episode 104
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8:45
Hot Take: We’re Following Accounts Where We See a Reflection of Ourselves
I don’t see anyone else talking about this, but it is absolutely crucial for anyone creating content in 2026. We should see ourselves mirrored in your hooks. So many people are missing this when they post, creating content that people simply co...
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Episode 103
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11:58
Understanding the Why and How of Your Instagram Reach
In this episode, I dive into Instagram’s latest advice straight from the Creators account, breaking down what really drives your reach and engagement, and showing you how to actually put these tips to work. We’ll discuss why showing your person...
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Episode 102
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13:16