Good Content with Shannon McKinstrie
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
Episodes
85 episodes
Train the Instagram Algorithm to Hype Up Your Content
How do we get the algorithm to be your hype man? You make it easy for the algorithm to know exactly who to show your content to. I’m breaking down how the algorithm actually works and sharing practical tips so you can train it to be your ultima...
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Episode 84
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11:50
Use the REP Hook Formula and Start Filling in the Missing Pieces
Grab your notebook because today we’re talking about nailing your messaging with the REP hook formula. I just spent some time in Indy with our mastermind and I’ve brought back some seriously powerful insights for you. In this episode, we’re get...
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Episode 83
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11:46
How to Get New (and Old!) Followers to Binge Your Content
Creating your own signature series should not feel overwhelming, and if it does I’m here to change your mind because it is absolutely doable for you. In this episode, I’m breaking down how to create binge-worthy, repeatable content that's not o...
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Episode 82
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13:41
Your Next Powerful Piece of Content is Already on Your Phone
Your next incredible piece of content is probably already hiding in your camera roll. In this episode, we’re talking about the B-roll moments that are already on your phone, how to use simple visuals to tell stories, and the magic of finding th...
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Episode 81
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9:00
A Crash Course in Social Media Marketing
Today, I’m giving you the ultimate ten minute crash course in social media marketing. We’re diving into the real differences between traditional marketing (think billboards, sales copy, and campaigns) and the world of social media, where connec...
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Episode 80
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11:30
Posting Isn’t the Only Way to Grow: Engage More Using This Simple 10-10-10 Method
Social media isn’t just about churning out endless posts, it’s also about genuine engagement and community building. Even if you only have a few minutes a day, you can still build engagement into your daily routine. I'll walk you through my sig...
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Episode 79
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6:35
Your Winning Content Strategy is Hiding in Plain Sight
If you’ve been looking for your winning content strategy: it’s hiding in plain sight! We’ll discuss our favorite type of content right now: personal and less polished, while we break down real examples with viral hooks. Plus, I'm going beyond j...
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Episode 78
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16:53
Simple B-Roll and Strong Hooks for Low-Effort, High-Impact Instagram Content
Sometimes creating new, original content just isn’t in the cards. It’s been a busy, chaotic week here, so I’m sharing my go-to for creating content when life gets too busy to plan, edit, and create something new. I’m sharing how I use intention...
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Episode 77
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15:12
Create Content That Makes Them Want to Keep Coming Back
This episode is an absolute wake-up call for anyone feeling overwhelmed, bored, or even frustrated by the never-ending content creation cycle. I’m not here to make you feel like you’re doing something wrong, because you’re not! Instead, I want ...
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Episode 76
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14:49
Here’s What I Would Post for You on Instagram This Week
Consider your next five Instagram posts done! This week I’m sharing what I would post to your Instagram account if I was your social media manager, so you can stop wondering what to post. I’ll walk you through exactly what I would be posting if...
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Episode 75
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15:23
How to Humanize Your Account When You Feel Stuck in Business Mode
I’ve been seeing and preaching this major shift on Instagram and across social platforms for a while. Yes, I’m talking about the move away from cold, expert-only content back to building authentic, human connection, so let’s get into why it mat...
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Episode 74
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11:16
Staying Top of Mind with Instagram Stories
Without stories, I would not have the business or the community I have today, I truly believe that. For years I've been using Instagram stories as a way to bond with my community, not just as a tool for selling or boosting engagement, but as a ...
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Episode 73
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11:27
Creator Style Content is for Everyone, Even You
Let’s get into one of the biggest hang-ups I see with business owners on social media: the belief that if you’re not a creator, you don’t need to make creator-level content. After a recent conference, I realized just how big this disco...
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Episode 72
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9:38
Start a New Instagram Account From Scratch (or Refresh Your Current One)
Today we’re diving into something that so many of you have been asking for, how to start (or refresh!) your Instagram from scratch, without all the second guessing. Whether you’re brand new to the platform or you’ve been around a while and just...
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Episode 71
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15:48
Instagram Growth Hacks That Actually Work and Give Your Account Personality
What really drives growth on social media? It might not be what you think. If you’ve ever felt stuck in a niche or worried your content is too personal to help your business, you need to hear this. I’m sharing how my mentor Sara Wiles exploded ...
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Episode 70
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16:01
Why Slow Summer Vibes and 90’s Nostalgia are Stopping the Scroll This Summer
Let’s unpack what’s really working on social media right now, it’s all about feeling and nostalgia. In this episode I’m diving into why people are craving content that’s emotional, specific, and makes them feel something. I share real examples ...
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Episode 69
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11:01
Pin-Worthy Instagram Posts That Make Your Audience Feel Right at Home
It’s time to wrap up our deep dive into the power of belonging in your social media marketing. In this episode, we’ll discuss creating “heard” content, evergreen strategies like the “you’re not alone” messaging and why pinning empathetic, relat...
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Episode 68
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11:53
The Importance of Belonging on Social Media
At the heart of every thriving social media presence is a feeling of belonging, and in this episode I’m breaking down why cultivating a sense of belonging isn’t just a nice extra, it’s a non-negotiable. Inspired by a stand-out Instagram reel an...
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Episode 67
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7:54
Static Images vs Carousels vs Reels: Which Instagram Content Type Actually Works Best?
Today, we’re diving into something that trips up so many entrepreneurs and content creators: understanding the strengths and differences between static images, carousels, and reels on Instagram. These formats have evolved so much over the years...
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Episode 66
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16:16
How to Start Using Trial Reels for Your Instagram Account
Have you ever felt puzzled by how trial reels actually work, or wondered what type of content actually pops off for non-followers? You’re not alone! I’ve been experimenting with trial reels since they first launched, testing out different hooks...
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Episode 65
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9:27
POV: They’re Hitting Follow…Immediately
This episode is coming to you straight from the beach and we’re diving into one of my favorite categories from my signature 4H Method. If you’ve ever felt overwhelmed by all the advice about content calendars, conversion posts, and complicated ...
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Episode 64
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11:33
Was That an Ad? Even the Big Brands are Making it Personal
This summer is going to be amazing for your content and we are going to kick it off by exploring how today’s biggest brands (think Oreo, Taco Bell, and DSW) are embracing a more personal, relatable approach in their content marketing. We’ll wal...
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Episode 63
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12:09
Why You Don’t Need Fancy Content to Stand Out
Today’s episode is a bit extra special, because I’m recording from our very own beach house at the Outer Banks! I’m sharing the wild, emotional journey of how I was able to buy the lot next to my grandmother’s original cottage and how content c...
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Episode 62
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13:52
Use The Relatable Expert Hook to Create Your Next Helpful Reel
When you create content you’re passionate about, your audience feels it, and that authenticity leads to better engagement and faster growth for your brand. Today, we’re talking about my tried and true R.E.P. hook formula: Relatable, Ex...
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Episode 61
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13:28
Nail Your Short Form Videos with This Simple Formula
Let’s break down exactly how to nail your short form videos without feeling overwhelmed, whether you’re creating Reels, YouTube Shorts, or TikTok videos. In this episode, I’m sharing real examples of reels that have exploded with engagement and...
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Episode 60
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16:48