Good Content with Shannon McKinstrie
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
Episodes
115 episodes
Intellectual Property vs. Content Inspiration: Protecting Your Work as a Creator
We're diving into a hot topic: content copying. I’m breaking down the difference between inspiration vs copying, how to protect your intellectual property, and I’m sharing personal experiences of copyright infringement and the best ways to hand...
This Instagram Story Strategy Became My Biggest Sales Funnel
Instagram Stories have become my biggest sales funnel to date, even rivaling my email list, and I’m going to walk you through my proven strategy that works for both launches and daily content. This strategy includes how I start my day, incorpor...
Multiply Your Views by Adding These Five Things to Your Hooks
This past week was a pivotal moment in my career, from my early days with a bulky video camera to standing on stage as a keynote speaker at Social Media Marketing World, I am so grateful for this journey I am on. There may be a few tears as I r...
It’s How You Fill in the Blanks That Makes the Hook Unique to You
If you’re struggling with what to put in the blank for the “fill in the blank hooks” I share with you each week, I’m going to help you figure out exactly where to start. These hooks are templates waiting for you to add your own personality so y...
Become More Memorable When You Stop Overthinking and Start Repeating
We need to talk about something that I hope will change everything for you as far as being more consistent, stopping overthinking, growing your account, and getting more sales. I think this might be one of the biggest struggles a lot of my clie...
The Human Side of Content That Sells
Get your notes app ready, my friend, because we’re going in today. If you’re still feeling a little confused when it comes to specificity and filling in the blanks for all the hooks I share with you, this episode will help everything f...
Why You NEED To Take Content Creation Seriously
I don’t want you to think of yourself as just a business owner or a service provider, instead start thinking of yourself as a creator, because that's the type of content that drives engagement (likes, follows, shares, comments) in today’s socia...
Where To Find Content Ideas So You’re Always Ready To Post
Let’s dive into one of my favorite topics: where to find content ideas so you never run out of inspiration. I’m sharing all my favorite strategies for uncovering endless ideas, starting with questions I receive directly from you! I share how li...
Spark Conversation with Reels Your Audience Will Want To Respond To
Are you ready for a challenge? This weekend I was sitting in the airport with my husband. I told him I was going to grab a video already on his phone, post it, and by the time we land it will have quadruple the number of views he normally has. ...
Know When to Tune Out the Guru Advice and Trust Yourself
Ten years ago, I never could have imagined that I would be where I am right now, and if you are feeling discouraged when it comes to social media, I want you to know that so much can change in just a year. When I first started out on social med...
How to Create Viral Reels From Everyday Video Clips
I just wrapped a workshop for consignment shop owners and I have a big win to share that will help you crush your next piece of content and finally get out of 200 view jail. Fun fact: your next viral video is already sitting on your phone, just...
Hot Take: We’re Following Accounts Where We See a Reflection of Ourselves
I don’t see anyone else talking about this, but it is absolutely crucial for anyone creating content in 2026. We should see ourselves mirrored in your hooks. So many people are missing this when they post, creating content that people simply co...
Understanding the Why and How of Your Instagram Reach
In this episode, I dive into Instagram’s latest advice straight from the Creators account, breaking down what really drives your reach and engagement, and showing you how to actually put these tips to work. We’ll discuss why showing your person...
Double Your Views on Instagram with the RISE Formula
Everything is about to fall into place for you, because I’m going to tell you exactly what to do when you create your next Instagram post. I created the RISE Formula to help boost your engagement and get more views on your content. This hook fo...
Use Identity Driven Content to Connect and Engage with Your Audience
This episode is extra special, it's our 100th episode! Identity is everything when it comes to creating Instagram content that really resonates with and engages your audience. We’ll talk about calling out your audience’s identity and then leani...
Trusting Yourself as a Business Owner During Challenging Times
Business owner to business owner, can we just take a moment to have a conversation about running a business during these heavy times? Between the constant news cycle and everything that’s happening in the world and in our personal lives, I want...
Start Selling on Social Media without Feeling Salesy
One of the biggest challenges in business is how to actually sell on social media, without feeling awkward or like a sleazy salesperson. I’m sharing my personal journey and my tried-and-true “sandwich method” for making sales feel natural, fun,...
We All Love Familiarity, Here's How to Create that Familiar Feeling in Your Content
The theme for today’s episode is familiarity. We all love familiarity, it’s comforting, it feels safe, and it gives us a sense of belonging, which has a huge impact on your online presence. We’ll look at real examples from creators that cultiva...
Boost Retention Rates and Create Memorable Content that Feels Human
I’ve said this before, we’re going back to basics when it comes to creating content online. In this AI age we are craving memorable content that connects us and feels human, content that feels real and tangible. There’s an increasing trend for ...
Building Real Community with Stories and Shared Moments
Let’s kick off the new year with a little fun as I share some TikTok’s that had me laughing out loud. We’ll dive into why these viral moments were such a hit and we’re bringing it all back to community because this year we want to create conten...
You Want Your Content to Fit Your Life, Not Become Your Life
As business owners who are creating social media content, the stakes feel so high and the pressure is so heavy, but I want you to remember that your content needs to support your life and your lifestyle, not replace it. The best content doesn’t...
The Instagram Algorithm is Not the Villain: Being More Intentional with Your Content
If you’ve been feeling confused, overwhelmed, or just simply stressed out by Instagram this past year, it’s time to change your approach for 2026. It’s not 2020 anymore and content strategies have changed. Going into the new year, we’re focusin...
This is the Era of Experiences and Belonging
We’re diving into what truly makes your content stand out, especially as we look ahead to 2026. I’ve seen so many trends come and go over the years, but the most impactful strategy remains the same: creating an experience and a sense of belongi...
Here’s What Good Content Will Look Like in 2026
I absolutely cannot wait for 2026 and in this episode I’m sharing my predictions for social media trends that we’ll see next year and beyond. We’re talking about simple POV hooks that are personal and relatable, content inspiration that’s liter...
How You’re Going to Become Really Good at Content Creation in 2026 (Part 2)
Are you ready for part two of Becoming Really Good at Content Creation in 2026? In the last episode, we laid the groundwork for simplifying your social media process and how creating relatable scenarios is more important than ever. If you compl...