Good Content with Shannon McKinstrie
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
Episodes
66 episodes
How to Start Using Trial Reels for Your Instagram Account
Have you ever felt puzzled by how trial reels actually work, or wondered what type of content actually pops off for non-followers? You’re not alone! I’ve been experimenting with trial reels since they first launched, testing out different hooks...
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Episode 65
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9:27
POV: They’re Hitting Follow…Immediately
This episode is coming to you straight from the beach and we’re diving into one of my favorite categories from my signature 4H Method. If you’ve ever felt overwhelmed by all the advice about content calendars, conversion posts, and complicated ...
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Episode 64
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11:33
Was That an Ad? Even the Big Brands are Making it Personal
This summer is going to be amazing for your content and we are going to kick it off by exploring how today’s biggest brands (think Oreo, Taco Bell, and DSW) are embracing a more personal, relatable approach in their content marketing. We’ll wal...
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Episode 63
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12:09
Why You Don’t Need Fancy Content to Stand Out
Today’s episode is a bit extra special, because I’m recording from our very own beach house at the Outer Banks! I’m sharing the wild, emotional journey of how I was able to buy the lot next to my grandmother’s original cottage and how content c...
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Episode 62
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13:52
Use The Relatable Expert Hook to Create Your Next Helpful Reel
When you create content you’re passionate about, your audience feels it, and that authenticity leads to better engagement and faster growth for your brand. Today, we’re talking about my tried and true R.E.P. hook formula: Relatable, Ex...
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Episode 61
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13:28
Nail Your Short Form Videos with This Simple Formula
Let’s break down exactly how to nail your short form videos without feeling overwhelmed, whether you’re creating Reels, YouTube Shorts, or TikTok videos. In this episode, I’m sharing real examples of reels that have exploded with engagement and...
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Episode 60
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16:48
Are You Talking About What You Love?
Let’s talk about self-awareness in marketing and why truly loving your topic is your secret sauce for both content creation and business growth. I have a question for you today: what’s that one thing you could jump on national TV and feel confi...
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Episode 59
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9:54
Embrace the Content Creator Mindset
Sometimes it’s the most simple yet powerful tweaks that can take your content from just okay to truly engaging, and in a recent Reels Lab coaching call, we did just that. You may not realize just how much of a difference one or two small change...
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8:28
Repurpose Your Content for More Impact with Less Effort
Do you want to save hours of your time when it comes to creating content on social media? I know you do! That’s why we are going all in on how to repurpose your content with ease across various platforms. We’ll discuss the difference b...
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Episode 57
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12:52
The Reel That Had Me Clicking Buy Immediately
Did you know only 3% of your audience is ready to buy right now? That’s an interesting number, isn’t it? Typically, someone needs to see your content 77 times before they are ready to buy, but there are occasions where someone is ready to buy i...
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Episode 56
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11:29
We Love B-Roll Because Simple, Shareable Content Never Goes Out of Style
You have probably heard that b-roll is boring and that’s why your content isn’t performing well. That’s simply not true. B-roll has been around forever, it’s not new, social media didn’t invent it, it’s always been there. In fact, “boring b-rol...
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Episode 55
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12:41
Is There Enough “You” In Your Content?
Can you remember why we all hopped on social media in the first place? I think we've strayed a bit too far with all the perfectly curated content, replicating the endless cycle of tips and value posts that sometimes, let's be honest, feel a bit...
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Episode 54
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13:18
Use Customer Insights to Create Reels That Attract and Convert
What are your customers really telling you? If you did last week’s homework (go back to episode 52 if you missed it!) you should have some great market research right now. In this episode, we are going to put it all into action with tw...
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Episode 53
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10:44
You’ll Want to Start Using This Brilliant Marketing Strategy
Today we're diving into the way you create content and connect with your audience. First up, I'll share a brilliant marketing strategy that shows us how shifting focus from the product to the experience can make all the difference. We'...
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Episode 52
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12:51
Start Talking About Yourself in Your Content
I know over the years you’ve been told time and time again NOT to talk about yourself and it’s because of this that content has become kind of boring, it took out the connection piece. You need to talk about yourself in your content! We want to...
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Episode 51
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10:39
Stories Work! Here’s How to Make Them Work for YOU
If the “experts” are telling you not to post on stories, I wholeheartedly disagree. Instagram stories changed everything for me, so we’re going all in and discussing how to make stories work for YOU! Stories can be magical for your business, us...
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Episode 50
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12:01
Relatable Humor That Says “They Get Me!”
We're diving into the world of funny and relatable content and how it can strengthen your social media presence and connect you with your audience like never before. We'll cover different strategies to infuse humor into your content, from everg...
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Episode 49
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10:19
THIS is the Secret to Success on Instagram
Today, we're diving deep into the secret sauce for success on social media, the three S's of content creation: Simple, Shareable, and Specific. We'll be talking about how you can tap into these elements to create engaging content that resonates...
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Episode 48
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13:47
Making Sense of the Instagram Algorithm
Let’s talk about the Instagram algorithm, it’s not that scary, I promise! The overall goal is simple: keep users on the app. Remember, the algorithm rewards good content! I’m going to walk you through the differences between connected and uncon...
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Episode 47
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10:17
Hashtags Are Not Dead: Here's How to Use Them in 2025
Today is the day that we have a conversation about hashtags. I’ve been hearing a lot of rumors about how hashtags don’t work anymore or how they decrease your reach, and I know you’ve been hearing them too. So are they dead? Or are they still a...
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Episode 46
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12:51
Navigating Social Media Changes: Instagram Updates and Save Time Editing Videos
I don't know about you, but my head is spinning from the whirlwind of social media updates from this past weekend. From the roller coaster of TikTok's (brief) ban to Instagram's new grid layout and the introduction of three-minute reels, there'...
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Episode 45
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15:06
Become Their Favorite Comfort Creator with Everyday Moments
Let’s just get right into it, I have so much I want to talk about in today’s episode, but first I want to remind you not to box yourself into one single type of content. Sharing a variety of different content types can be a far more effective w...
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Episode 44
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14:26
We’re Getting Back to Basics and Loving Our Content
We’re kicking off 2025 with a commitment to going back to basics and actually being excited about the content we are creating. It’s more important than ever to share your stories and show up as your true self to truly connect with your audience...
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Episode 43
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14:38
Your Simple B-Roll Can Become Easy Reels That Actually Convert
I have some EPIC reels to share with you today as we send off 2024 and head into 2025. I hope you did your homework from last week’s episode, because we are taking content creation seriously in the new year, and it’s going to be the easiest yea...
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Episode 42
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12:51
Let’s Make Content Creation the Easiest Thing on Your To Do List
It’s the end of 2024 and I know many of us are tired and have pretty much checked out for the year. This episode is full of tips you can start implementing today to make social media an enjoyable part of your business strategy. From hiring help...
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Episode 41
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12:39