Good Content with Shannon McKinstrie
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
Episodes
101 episodes
Use Identity Driven Content to Connect and Engage with Your Audience
This episode is extra special, it's our 100th episode! Identity is everything when it comes to creating Instagram content that really resonates with and engages your audience. We’ll talk about calling out your audience’s identity and then leani...
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Episode 100
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18:41
Trusting Yourself as a Business Owner During Challenging Times
Business owner to business owner, can we just take a moment to have a conversation about running a business during these heavy times? Between the constant news cycle and everything that’s happening in the world and in our personal lives, I want...
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Episode 99
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16:16
Start Selling on Social Media without Feeling Salesy
One of the biggest challenges in business is how to actually sell on social media, without feeling awkward or like a sleazy salesperson. I’m sharing my personal journey and my tried-and-true “sandwich method” for making sales feel natural, fun,...
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Episode 98
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15:19
We All Love Familiarity, Here's How to Create that Familiar Feeling in Your Content
The theme for today’s episode is familiarity. We all love familiarity, it’s comforting, it feels safe, and it gives us a sense of belonging, which has a huge impact on your online presence. We’ll look at real examples from creators that cultiva...
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Episode 97
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13:45
Boost Retention Rates and Create Memorable Content that Feels Human
I’ve said this before, we’re going back to basics when it comes to creating content online. In this AI age we are craving memorable content that connects us and feels human, content that feels real and tangible. There’s an increasing trend for ...
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Episode 96
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14:21
Building Real Community with Stories and Shared Moments
Let’s kick off the new year with a little fun as I share some TikTok’s that had me laughing out loud. We’ll dive into why these viral moments were such a hit and we’re bringing it all back to community because this year we want to create conten...
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Episode 95
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17:24
You Want Your Content to Fit Your Life, Not Become Your Life
As business owners who are creating social media content, the stakes feel so high and the pressure is so heavy, but I want you to remember that your content needs to support your life and your lifestyle, not replace it. The best content doesn’t...
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Episode 94
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11:30
The Instagram Algorithm is Not the Villain: Being More Intentional with Your Content
If you’ve been feeling confused, overwhelmed, or just simply stressed out by Instagram this past year, it’s time to change your approach for 2026. It’s not 2020 anymore and content strategies have changed. Going into the new year, we’re focusin...
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Episode 93
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21:54
This is the Era of Experiences and Belonging
We’re diving into what truly makes your content stand out, especially as we look ahead to 2026. I’ve seen so many trends come and go over the years, but the most impactful strategy remains the same: creating an experience and a sense of belongi...
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Episode 92
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11:14
Here’s What Good Content Will Look Like in 2026
I absolutely cannot wait for 2026 and in this episode I’m sharing my predictions for social media trends that we’ll see next year and beyond. We’re talking about simple POV hooks that are personal and relatable, content inspiration that’s liter...
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Episode 91
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11:21
How You’re Going to Become Really Good at Content Creation in 2026 (Part 2)
Are you ready for part two of Becoming Really Good at Content Creation in 2026? In the last episode, we laid the groundwork for simplifying your social media process and how creating relatable scenarios is more important than ever. If you compl...
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Episode 90
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11:10
How You’re Going to Become Really Good at Content Creation in 2026 (Part 1)
We’re locking in and over the next 5-6 weeks you’re going to get into such a good content rhythm it becomes a habit. I’m bringing you part one of a two-part series designed to help you to become disgustingly good at social media, even ...
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Episode 89
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18:32
Find Your Content Rhythm and Build a Simple Content Strategy
Today, I’m bringing you some real talk about making content creation easy, especially with the holiday season in full swing. If you’re feeling overwhelmed by all the social media “rules,” you are not alone, that’s why I’m sharing my simple appr...
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Episode 88
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10:24
How to Get New Followers on Instagram: Trial Reels, Bios, and More!
Let’s talk about real strategies for getting new Instagram followers, especially as social media has evolved and people have become a lot more selective when it comes to hitting that follow button. I’m breaking down what actually makes someone ...
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Episode 87
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14:15
Give Your Social Media Content a Holiday Twist
Ready or not, the holiday season is here! Let’s dive into holiday content ideas that will spark your creativity, no matter what your niche may be. From trending buzzwords to repurposing your best-performing posts with a seasonal twist, I’ll wal...
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Episode 86
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16:08
Start Thinking Like a Marketer So People See Themselves in Your Content
This episode is all about helping you think like a marketer, not just in theory, but in a way that’s practical and approachable. I’m breaking down how to connect deeply with your audience by moving beyond those generic identifiers and tapping i...
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Episode 85
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11:55
Train the Instagram Algorithm to Hype Up Your Content
How do we get the algorithm to be your hype man? You make it easy for the algorithm to know exactly who to show your content to. I’m breaking down how the algorithm actually works and sharing practical tips so you can train it to be your ultima...
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Episode 84
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11:50
Use the REP Hook Formula and Start Filling in the Missing Pieces
Grab your notebook because today we’re talking about nailing your messaging with the REP hook formula. I just spent some time in Indy with our mastermind and I’ve brought back some seriously powerful insights for you. In this episode, we’re get...
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Episode 83
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11:46
How to Get New (and Old!) Followers to Binge Your Content
Creating your own signature series should not feel overwhelming, and if it does I’m here to change your mind because it is absolutely doable for you. In this episode, I’m breaking down how to create binge-worthy, repeatable content that's not o...
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Episode 82
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13:41
Your Next Powerful Piece of Content is Already on Your Phone
Your next incredible piece of content is probably already hiding in your camera roll. In this episode, we’re talking about the B-roll moments that are already on your phone, how to use simple visuals to tell stories, and the magic of finding th...
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Episode 81
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9:00
A Crash Course in Social Media Marketing
Today, I’m giving you the ultimate ten minute crash course in social media marketing. We’re diving into the real differences between traditional marketing (think billboards, sales copy, and campaigns) and the world of social media, where connec...
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Episode 80
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11:30
Posting Isn’t the Only Way to Grow: Engage More Using This Simple 10-10-10 Method
Social media isn’t just about churning out endless posts, it’s also about genuine engagement and community building. Even if you only have a few minutes a day, you can still build engagement into your daily routine. I'll walk you through my sig...
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Episode 79
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6:35
Your Winning Content Strategy is Hiding in Plain Sight
If you’ve been looking for your winning content strategy: it’s hiding in plain sight! We’ll discuss our favorite type of content right now: personal and less polished, while we break down real examples with viral hooks. Plus, I'm going beyond j...
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Episode 78
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16:53
Simple B-Roll and Strong Hooks for Low-Effort, High-Impact Instagram Content
Sometimes creating new, original content just isn’t in the cards. It’s been a busy, chaotic week here, so I’m sharing my go-to for creating content when life gets too busy to plan, edit, and create something new. I’m sharing how I use intention...
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Episode 77
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15:12
Create Content That Makes Them Want to Keep Coming Back
This episode is an absolute wake-up call for anyone feeling overwhelmed, bored, or even frustrated by the never-ending content creation cycle. I’m not here to make you feel like you’re doing something wrong, because you’re not! Instead, I want ...
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Episode 76
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14:49