Good Content with Shannon McKinstrie
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
Episodes
59 episodes
Embrace the Content Creator Mindset
Sometimes it’s the most simple yet powerful tweaks that can take your content from just okay to truly engaging, and in a recent Reels Lab coaching call, we did just that. You may not realize just how much of a difference one or two small change...
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8:28
Repurpose Your Content for More Impact with Less Effort
Do you want to save hours of your time when it comes to creating content on social media? I know you do! That’s why we are going all in on how to repurpose your content with ease across various platforms. We’ll discuss the difference b...
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Episode 57
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12:52
The Reel That Had Me Clicking Buy Immediately
Did you know only 3% of your audience is ready to buy right now? That’s an interesting number, isn’t it? Typically, someone needs to see your content 77 times before they are ready to buy, but there are occasions where someone is ready to buy i...
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Episode 56
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11:29
We Love B-Roll Because Simple, Shareable Content Never Goes Out of Style
You have probably heard that b-roll is boring and that’s why your content isn’t performing well. That’s simply not true. B-roll has been around forever, it’s not new, social media didn’t invent it, it’s always been there. In fact, “boring b-rol...
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Episode 55
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12:41
Is There Enough “You” In Your Content?
Can you remember why we all hopped on social media in the first place? I think we've strayed a bit too far with all the perfectly curated content, replicating the endless cycle of tips and value posts that sometimes, let's be honest, feel a bit...
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Episode 54
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13:18
Use Customer Insights to Create Reels That Attract and Convert
What are your customers really telling you? If you did last week’s homework (go back to episode 52 if you missed it!) you should have some great market research right now. In this episode, we are going to put it all into action with tw...
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Episode 53
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10:44
You’ll Want to Start Using This Brilliant Marketing Strategy
Today we're diving into the way you create content and connect with your audience. First up, I'll share a brilliant marketing strategy that shows us how shifting focus from the product to the experience can make all the difference. We'...
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Episode 52
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12:51
Start Talking About Yourself in Your Content
I know over the years you’ve been told time and time again NOT to talk about yourself and it’s because of this that content has become kind of boring, it took out the connection piece. You need to talk about yourself in your content! We want to...
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Episode 51
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10:39
Stories Work! Here’s How to Make Them Work for YOU
If the “experts” are telling you not to post on stories, I wholeheartedly disagree. Instagram stories changed everything for me, so we’re going all in and discussing how to make stories work for YOU! Stories can be magical for your business, us...
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Episode 50
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12:01
Relatable Humor That Says “They Get Me!”
We're diving into the world of funny and relatable content and how it can strengthen your social media presence and connect you with your audience like never before. We'll cover different strategies to infuse humor into your content, from everg...
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Episode 49
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10:19
THIS is the Secret to Success on Instagram
Today, we're diving deep into the secret sauce for success on social media, the three S's of content creation: Simple, Shareable, and Specific. We'll be talking about how you can tap into these elements to create engaging content that resonates...
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Episode 48
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13:47
Making Sense of the Instagram Algorithm
Let’s talk about the Instagram algorithm, it’s not that scary, I promise! The overall goal is simple: keep users on the app. Remember, the algorithm rewards good content! I’m going to walk you through the differences between connected and uncon...
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Episode 47
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10:17
Hashtags Are Not Dead: Here's How to Use Them in 2025
Today is the day that we have a conversation about hashtags. I’ve been hearing a lot of rumors about how hashtags don’t work anymore or how they decrease your reach, and I know you’ve been hearing them too. So are they dead? Or are they still a...
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Episode 46
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12:51
Navigating Social Media Changes: Instagram Updates and Save Time Editing Videos
I don't know about you, but my head is spinning from the whirlwind of social media updates from this past weekend. From the roller coaster of TikTok's (brief) ban to Instagram's new grid layout and the introduction of three-minute reels, there'...
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Episode 45
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15:06
Become Their Favorite Comfort Creator with Everyday Moments
Let’s just get right into it, I have so much I want to talk about in today’s episode, but first I want to remind you not to box yourself into one single type of content. Sharing a variety of different content types can be a far more effective w...
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Episode 44
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14:26
We’re Getting Back to Basics and Loving Our Content
We’re kicking off 2025 with a commitment to going back to basics and actually being excited about the content we are creating. It’s more important than ever to share your stories and show up as your true self to truly connect with your audience...
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Episode 43
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14:38
Your Simple B-Roll Can Become Easy Reels That Actually Convert
I have some EPIC reels to share with you today as we send off 2024 and head into 2025. I hope you did your homework from last week’s episode, because we are taking content creation seriously in the new year, and it’s going to be the easiest yea...
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Episode 42
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12:51
Let’s Make Content Creation the Easiest Thing on Your To Do List
It’s the end of 2024 and I know many of us are tired and have pretty much checked out for the year. This episode is full of tips you can start implementing today to make social media an enjoyable part of your business strategy. From hiring help...
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Episode 41
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12:39
Build More Connections with Everyday Moments
I’ve said this before, but the reason my business is where it is today, is because of posting stories on Instagram. In the early days of my business (I’m talking 500 followers!) Instagram stories catapulted my growth, it was where I showed up t...
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Episode 40
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12:26
Transform Your Business in 2025: Top Tips and Trends for Good Content
What an amazing year it has been! There’s a lot to unpack in this episode, I’m sharing a major milestone in my business journey and we’re talking about ethics in marketing. We’ll also look at current viral reels trends that you’ll be seeing mor...
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Episode 39
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12:01
How to Make ChatGPT Work for Your Business (and Three Prompts to Get You Started)
Let’s be honest, it’s the holidays and you do not have the time to stress about what to post on Instagram this week. When used correctly, ChatGPT can be an incredible tool in your business, but instead of allowing ChatGPT to write boring, gener...
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Episode 38
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12:27
Personalization is the Key to Your 2025 Content Strategy
As 2025 approaches, we're diving into the future of social media content creation. Spoiler alert: it's all about making your content personal and relatable! We'll discuss how educational content has transformed over the years, why personal stor...
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Episode 37
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12:00
Maintaining Your Brand Identity When Everything is Trendy
In my eleven years of managing and teaching social media, I’ve actually never been asked this question before… and it was a good one. The question was: “with all the trends and the tips and the tricks out there, how do I make sure I'm not losin...
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Episode 36
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10:04
Turning Inspiration into Unique and Original Content
This is a really important topic that I wanted to talk about with you today and that is how to use inspiration when it comes to creating content. We’ll dig into the ethics of it all, including scrolling for inspiration, leveraging ChatGPT, and ...
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Episode 35
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7:24
Is Engagement the Most Important Metric on Instagram?
Let’s dive into THE hot topic that's been stirring up the social media world. Instagram's head, Adam Mosseri, recently confirmed something many of us suspected—video quality on the platform dips when engagement drops. So, let’s discuss the impo...
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Episode 34
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10:10