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On The Drive
"On the Drive" is a podcast hosted by Cindy Lawrence, the driving force behind At Your Service- Drive. It caters to both automotive professionals and enthusiasts, offering engaging segments featuring tribal knowledge, entertaining stories, inspiring success narratives, game-changing best practices, and special spotlights on women in the industry. The podcast promises to be an immersive experience, blending entertainment and education to keep listeners hooked on the high-revving and heart-pounding pulse of the service drive. It invites listeners to subscribe on platforms like Apple Podcasts, Spotify, or their preferred platform for a ride filled with laughter, knowledge, and a deeper understanding of life on the drive.
On The Drive
Ep. 59 - Grit, Giggles & Balls The Size Of Texas: Selling DMS Trailblazer with Cate Ojala At Tekion
In this week's episode, we sit down with Cate Ojala from Tekion, a relatively new DMS solution making waves in the automotive space. Cate isn’t just another software rep—she’s a seasoned pro with deep roots in fixed operations, and it shows in how she connects with dealers on a real level.
We dive into her bold approach to dealership sales, from AI-powered research on ownership and systems to her favorite strategy—the classic stop-and-knock. One such visit didn’t go as planned when the dealership took issue with a project her company had supported. But Cate didn’t back down. Her persistence, professionalism, and infectious energy earned her a meeting with the owner, and what started as a rejection turned into a powerful lesson in resilience.
This episode is a giggly, unfiltered chat about grit, grace, and not taking no for an answer—because as Cate puts it, “No doesn’t mean no. It means not yet.”
Join in to learn what the balls the size of Texas has to do with life—and why rockstars aren’t just born, they’re built and constantly reinventing themselves.
Host: Cindy Lawrence
Phone Number: 713.299.2435
Email: Cindy@OnTheDriveSolutions.com
Website: onthedrivesolutions.com
Contact Cate Ojala
Phone Number: 603 - 969-7133
Email: COjala@Tekion.com
LinkedIn: https://www.linkedin.com/in/cateojala/