Retail101online
Welcome to Retail101online, where timeless wisdom meets modern retail! Join our host, a seasoned veteran with four decades of experience spanning 20 countries and multiple retailers. In a world dominated by automation and technology, essential retail knowledge is often overlooked. Our mission is to revive these forgotten fundamentals and empower both aspiring retailers and curious consumers. From customer service to inventory management, we delve deep into the core principles that form the backbone of successful retail operations. Tune in for insightful discussions, practical tips, and captivating stories from the frontlines of global retail. Whether you're a seasoned professional or a novice enthusiast, Retail101online is your ultimate guide to mastering the art of retail. #RetailBasics #RetailKnowledge #GlobalRetail #RetailOperations #CustomerService #InventoryManagement #RetailInsights #RetailPodcast
Retail101online
Brand Differentiation: PROMISE. PROOF. PERSISTENCE
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Launch day! Series 3 of RETAIL101online kicks off with the one thing that separates winners from wallpaper: brand differentiation. In this episode I break down what real differentiation is (not logos or limited-time drinks), how to build your Brand Wedge (Promise • Proof • Persistence), and the exact plays convenience stores and small-format retailers can run to stop blending in and start winning.
We’ll cover: how to choose a single, memorable promise your team can chant, the proof moments customers can feel at shelf and at the till, the weekly metrics that show you’re gaining traction, and a 12-month roadmap to make it stick. Plus, 5 “Help Is On The Way” actions you can start this week.
Who’s this for? Store managers, multi-site leaders, retail founders, and anyone trying to grow ATV, UPT, attachment, and repeat visits without racing to the bottom on price.
#Retail101online #RetailStrategy #BrandDifferentiation #ConvenienceStore #CStore #RetailOperations #Merchandising #CustomerExperience #RetailBranding #SmallFormatRetail #CategoryManagement #StoreManagerTips #RetailKPI #ATV #UPT #Loyalty #QSR #FoodService #CoffeeProgram #ValueProposition
