Retail101online
Welcome to Retail101online, where timeless wisdom meets modern retail! Join our host, a seasoned veteran with four decades of experience spanning 20 countries and multiple retailers. In a world dominated by automation and technology, essential retail knowledge is often overlooked. Our mission is to revive these forgotten fundamentals and empower both aspiring retailers and curious consumers. From customer service to inventory management, we delve deep into the core principles that form the backbone of successful retail operations. Tune in for insightful discussions, practical tips, and captivating stories from the frontlines of global retail. Whether you're a seasoned professional or a novice enthusiast, Retail101online is your ultimate guide to mastering the art of retail. #RetailBasics #RetailKnowledge #GlobalRetail #RetailOperations #CustomerService #InventoryManagement #RetailInsights #RetailPodcast
Retail101online
Inside: Story Building and What Actually Works With John Elbing
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Most brands think they’re telling great stories.
Customers think otherwise.
In this episode of Retail Voices, I’m joined by John Elbing, creator of the Storybuilding methodology and Chief Storybuilder Officer at Standpoint, to unpack why traditional storytelling fails — and what retail brands should do instead.
John has helped hundreds of companies clarify their message, align their teams, and build narratives that actually resonate with customers. His approach flips the usual script: instead of starting with the brand, it starts with the audience.
We cover:
- Why most brand storytelling gets ignored
- The difference between storytelling and Storybuilding
- How customer perspective changes positioning
- The biggest messaging mistakes retail brands make
- How narrative affects conversion, engagement, and loyalty
- Why internal alignment determines external success
- What customers expect from brands in the next 5 years
- A practical exercise leaders can implement immediately
If you want customers to care about your brand, not just see it, this conversation is essential.
#RetailStrategy #BrandStorytelling #CustomerEngagement #RetailMarketing #RetailVoices #Retail101online #JohnElbing #standpoint
